Sportradar secures US data clean sweep through NFL deal

Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers.

Key additions to the existing partnership include exclusive distribution of both real-time official play-by-play data and the NFL’s proprietary Next Gen Stats (NGS) data to legal sports betting operators in the US and internationally. 

Meanwhile, Sportradar now holds the rights to distribute live audio-visual (AV) game feeds to sportsbooks in select international markets, while the NFL will implement the supplier’s integrity services to monitor betting across all NFL games.

The NFL and its clubs will also have access to Sportradar’s integrity education workshops and products to ensure the continuation of the NFL’s high standard for integrity. 

“Sportradar has been an excellent partner for the last four years and has provided the league, our teams, and media marketplace with innovative data products,” said Hans Schroeder, Executive Vice President and Chief Operating Officer, NFL Media. 

“We look forward to working with Sportradar to deliver fast, accurate official league data that will innovate and improve experiences for our fans across platforms.”

Carsten Koerl, Chief Executive Office of Sportradar, added: “We are thrilled to become NFL’s exclusive data distribution partner, undoubtedly one of the most important partnerships in Sportradar’s history. We are confident we will maximize our strong partnership with the NFL and deliver ground-breaking products across the gaming, fantasy and the media worlds.

“As the unequivocal global leader in sports data, we are ideally positioned to support the NFL in providing innovative products to enhance the way fans experience the game and help maintain the continued integrity of the NFL competition.”