SBC News Voice of the Sports Betting Industry
Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients.
The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines.
Expanding the product’s range, Betgenius adds the NFL and NBA as BetBuilder markets, which will be further supported by its fully managed feed offering pre-built popular bets and a wide-ranging set of player stats markets.
Updating stakeholders, Betgenius details that deeper integration of pre-built betting inventory will help clients maximise market turnover, offering enticing same-game multis, combined with indexing of latest market trends and popular bets.
Boosting market engagement, Betgenius enhances BetBuilder with acute player stats, allowing punters to include and customise selections such as Lebron James to score 30+ points, Sergio Aguero to have 5+ shots or Tom Brady to throw 300+ passing yards.
Matt Stephenson, Global Partnerships Director at Betgenius, explains: “Our enhanced product set built in partnership with Sportcast adds even greater depth and flexibility to the pre-match experience. Our
first-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of US sports and player props among other new features, we believe there is huge success still to come.”
Betgenius’ latest enhancements, see the BetBuilder vertical now feature 400+ different markets covering all major football competitions, the NFL and NBA, significantly diversifying same-game possibilities, all accessible within an enhanced product interface driving player engagement and usability.
Backing BetBuilder developments, Ryan Coombs, Managing Director at Sportcast, said: “It is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to offer operators a suite of engaging products that further re-defines the pre-match experience.”
