Marking its expansion into the US market, sports data platform provider iSport Genius has unveiled a new partnership with DraftKings.
The deal will will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet.
iSport Genius’ interactive consumer-facing platform leverages trillions of pieces of data and via an intuitively designed interface, helps improve the overall experience for punters and sports fans alike.
Nathan Rothschild, co-founder and partner at iSport Genius, commented: “We are delighted to mark our expansion into the US by partnering with DraftKings, a proven market leader in fantasy sports which has it perfectly positioned to dominate sports betting.
“This deal is a clear demonstration of the expected demand from American consumers for engaging data experiences as they interact with sport and sports betting.”
The iSport Genius product is available on DraftKings Sportsbook’s mobile and desktop offerings and will offer a full suite of data including world-leading insights and analytics.
All of the majorp rofessional leagues around the world will be covered as well as a select range of college sports.
DraftKings recently expanded its sportsbook offering, adding a new ‘Flash Draft’ component to its NFL Season 2018/19 games/tournaments. The game-play iinnovation allows DraftKings players to make line-up changes whilst NFL games are in-progress, adding an in-play dynamic to DFS tournaments.