Tag Archives: nathan rothschild

Newson: Allowing in-play betting in Australia ‘a difficult policy position’ for government

Permitting online in-play gambling in Australia has been hampered by the government’s unwillingness to draw down on political capital, thus dampening efforts to identify instances of match-fixing according to Paul Newson, Head of Advisory Practice at Senet. Speaking on the Australia – pushing back on regulations panel at the SBC Summit Barcelona – Digital, Newson explained that in-play betting is …

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Nathan Rothschild: GTG Network – Why Free-to-Play is lockdown’s most valuable lesson

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

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Flutter expands FTP dynamics by deploying GTG’s ‘Skill Zone’

Sports betting innovation studio GTG Network (GTG) has secured a further tier-1 bookmaker client after confirming that Flutter Entertainment will deploy its ‘Skill Zone’ free-to-play (FTP) portfolio across its Paddy Power vertical. The agreement will see Flutter expand its sportsbook FTP content and player engagement capacity by implementing GTG’s Skill Zone inventory.  The popular FTP titles are headlined by GTG’s …

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BetEasy deploys GTG iSport Genius player engagement suite

BetEasy, the Australian flagship sportsbook property of The Stars Group Inc will deploy the GTGnetworks (GTG) ‘iSport Genius’ software suite, improving its all-round player engagement and content capacities. The partnership will see BetEasy deploy iSport Genius modules, which will see its sportsbook supported by the ‘betting choice’, GTG’s content-and-insights platform designed to inform and educate customers about their choice of …

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LATAM and CIS growth specialists head Emerging Markets track at Betting on Sports

emerging

Latin American and CIS growth experts JD Duarte and Stan Reoutt will bookend the Emerging Markets track at Betting on Sports 2019, as part of the event’s growing international outlook.  Reflecting the increasing global reach of the sports betting industry, Emerging Markets is a five-session conference track that focuses on the opportunities available to operators and suppliers in some of …

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Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

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Nathan Rothschild: GTG – Take your shot on Super Bowl LIII engagement

A year on from PASPA’s federal repeal, liberalising the US sports betting market. Nathan Rothschild, co-founder & partner at Genius Tech Group details that Super Bowl LIII presents the industry’s first test at proving its audience engagement credentials… _______________ The usual level of excitement generated at this time of year by the Super Bowl has been compounded within the gambling …

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DraftKings are hip to be square with Genius Tech Group for Super Bowl LIII

Seeking to enhance this Sunday’s NFL Super Bowl LIII viewing experience and audience participation, DraftKings has teamed up with sports data specialist Genius Tech Group (GTG) to deliver ‘the world’s largest-ever Squares game’. A ‘squares game’ is a familiar concept to American football fans, who play in groups/parties and with its playing format requiring no prior betting knowledge. Contestants pick …

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iSport Genius steps up US expansion with DraftKings partnership

Marking its expansion into the US market, sports data platform provider iSport Genius has unveiled a new partnership with DraftKings. The deal will will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet. iSport Genius’ …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed as a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics …

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