Tag Archives: nathan rothschild

Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

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Nathan Rothschild: GTG – Take your shot on Super Bowl LIII engagement

A year on from PASPA’s federal repeal, liberalising the US sports betting market. Nathan Rothschild, co-founder & partner at Genius Tech Group details that Super Bowl LIII presents the industry’s first test at proving its audience engagement credentials… _______________ The usual level of excitement generated at this time of year by the Super Bowl has been compounded within the gambling …

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DraftKings are hip to be square with Genius Tech Group for Super Bowl LIII

Seeking to enhance this Sunday’s NFL Super Bowl LIII viewing experience and audience participation, DraftKings has teamed up with sports data specialist Genius Tech Group (GTG) to deliver ‘the world’s largest-ever Squares game’. A ‘squares game’ is a familiar concept to American football fans, who play in groups/parties and with its playing format requiring no prior betting knowledge. Contestants pick …

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iSport Genius steps up US expansion with DraftKings partnership

Marking its expansion into the US market, sports data platform provider iSport Genius has unveiled a new partnership with DraftKings. The deal will will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet. iSport Genius’ …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed as a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics …

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Nathan Rothschild: iSport Genius – Sorting the men from the boys at Russia 2018

Nathan Rothschild, partner and co-founder at iSport Genius, looks into the data challenges that face operators and punters alike at the upcoming World Cup. With the tournament taking place in a new country and with historical head-to-head data somewhat limited, advanced methodologies are needed to factor in the new elements and ensure that no data goes to waste. ___________________ We …

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iSport Genius announces extension with Ladbrokes Australia

iSport Genius has announced has a two-year extension to its current agreement providing a powerful consumer-facing data product to Ladbrokes Australia. The Australian arm of Ladbrokes has been working with iSport Genius on the operator’s Infohub offering since the start of 2016. The two are in the middle of a three-year deal and this contract extension means that the partnership …

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iSport Genius and Sportsbet announces partnership to invigorate Australian betting experience

Sisal - Copyright: anyaberkut / 123RF Stock Photo

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options. iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the …

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iSport Genius secures data user engagement partnership with Unibet UK & Australia

Industry player engagement specialist and in-depth sports data provider iSport Genius has confirmed that it has entered a ‘user interaction’ partnership with European bookmaker Unibet’s UK and Australia sports betting divisions (Kindred Group). Updating the market, iSport Genius will provide Unibet UK and Australia with its interactive customer-facing tool. The product will aggregate trillions of data points into ‘understandable facts’ …

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Betting industry welcomes NFL ‘Golden Goose’ expansion

BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …

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