BetEasy deploys GTG iSport Genius player engagement suite

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BetEasy, the Australian flagship sportsbook property of The Stars Group Inc will deploy the GTGnetworks (GTG) ‘iSport Genius’ software suite, improving its all-round player engagement and content capacities.

The partnership will see BetEasy deploy iSport Genius modules, which will see its sportsbook supported by the ‘betting choice’, GTG’s content-and-insights platform designed to inform and educate customers about their choice of bet.

GTG software aims to optimise onsite player activity by leveraging trillions of data points, creating tailored content for customers delivering engaging calls to action and helps improve the overall experience for punters and sports fans alike.

Martin Tripp, Chief Trading Officer for BetEasy said, “We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life.”

The BetEasy partnership sees Melbourne-based GTG expand its roster of working with Australian online operators, with its iSport Genius modules servicing Ladbrokes Australia (GVC Holdings), Unibet AUS (Kindred Group) and Sportsbet Australia (Flutter Plc).

Nathan Rothschild, co-founder and partner at GTGNetwork.com, said: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”