Seeking to enhance this Sunday’s NFL Super Bowl LIII viewing experience and audience participation, DraftKings has teamed up with sports data specialist Genius Tech Group (GTG) to deliver ‘the world’s largest-ever Squares game’.
A ‘squares game’ is a familiar concept to American football fans, who play in groups/parties and with its playing format requiring no prior betting knowledge.
Contestants pick a square from a grid randomly numbered from 0-9 whereby the numbers relate to the last digit of the score for each team at the end of each quarter. If the numbers of a cell match the final digit of a team’s score at the end of a quarter, that is the winning square… (see video below)
As a leading US sports entertainment property, DraftKings has an established partnership with GTG, formed in 2018 through the DFS/wagering operator utilising its iSport Genius data/insights platform.
Extending its partnership with GTG, DraftKings has tasked the Melbourne-based sports technology innovation group to deliver new customer engagement verticals for its products and markets.
Nathan Rothschild, co-founder and partner at Genius Tech Group, said: “We are very pleased to have secured another deal with DraftKings.”
“We have already built a successful relationship through our iSport Genius product, and this is a further investment in our partnership. DraftKings is a truly innovative group and they understand the potential of our free-to-play games to deliver mass acquisition.”
Announcing its first DarftKings product, GTG’s free-to-play Squares game has been deployed this week across DraftKings’ fantasy and sportsbook platforms.