Tag Archives: Morten Tonnesen

‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation

As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve.  Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved.  …

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BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA).  Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s …

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BetWarrior mobile platform gains App Store approval with Shape DK

New industry incumbent BetWarrior has teamed up with Danish digital product studio Shape (Shape.dk) to launch its fully native, mobile-first gaming platform, meeting Apple’s strict new guidelines for indexing on its App Store. BetWarrior details that its mobile platform has been launched for LATAM markets, as the business seeks regional operator partnerships. Working with development studio Shape, BetWarrior details that …

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Kambi backs industry new boy BetWarrior

Stockholm-listed sports betting platform and software supplier Kambi Group Plc has confirmed that it will support the launch of new online sportsbook property – ‘BetWarrior’. BetWarrior is the new venture of former PokerStars executives Morten Tonnesen (enterprise CEO) and José del Pino ( enterprise COO), who seek to establish the brand as a challenger bookmaker within European and LATAM markets. …

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