Xtremepush descended onto the show floor at SBC Summit Lisbon to sing the praises of its One Solution CRM marketing solution. Speaking to Callum Williams, Senior Journalist for Payment Expert, the company’s Co-founder and CEO, Tommy Kearns, explained that the ambition of One Solution is to create “human-level personalisation” at scale. “One Solution is being able to login to a …
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Shape Games kickstarts South Africa strategy with SunBet
Shape Games will provide its front-end services to SunBet under the terms of a deal enabled by its parent company’s Kambi’s partnership with the operator. South African firm SunBet, which is owned by the Sun International group, is aiming to enhance the customer experience by integrating Shape Games’ native frontend solution. The Copenhagen-based developer is rolling out its services across …
Read More »Kambi wins Svenska Spel ‘sportsbook diversification’ tender
Kambi Group Plc has won an exclusive commercial tender to enhance and diversify the end-to-end sportsbook capabilities of Svenska Spel. Announced as a ‘major coup’ for the Stockholm-listed technology group, Kambi will power ‘Svenska Spel Oddset’, the flagship sportsbook brand of Sweden’s state-owned gambling and lotteries group. Svenska Spel has enlisted Kambi to supply all sportsbook-related provisions to deliver a …
Read More »Kambi and Shape entering new frontiers one year on from acquisition
One year on from Kambi’s acquisition of Shape Games, the collaboration is taking on a range of markets head on, with the betting landscape in some nations significantly different than 12 months prior. Kambi SVP Sales, Sarah Robertson, and Shape Games CCO, Morten Tonnesen, emphasised how a competitive and differentiated product is key to success in the markets many betting …
Read More »Morten Tonnesen: Shaping success following Kambi takeover
At the start of September, Shape Games joined the Kambi group following a €38.5m takeover. And whilst it was said that this deal will help revamp Kambi’s front-end services, it is also expected that Shape Games will support Kambi in delivering high quality technology for global demands. Discussing the acquisition at SBC Summit Barcelona, Shape Games CEO Morten Tonnesen shed …
Read More »‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation
As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve. Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved. …
Read More »BetWarrior seals ground breaking sponsorship of AFA football
BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA). Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s …
Read More »BetWarrior pays out COVID-19 postponed events
BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …
Read More »BetWarrior mobile platform gains App Store approval with Shape DK
New industry incumbent BetWarrior has teamed up with Danish digital product studio Shape (Shape.dk) to launch its fully native, mobile-first gaming platform, meeting Apple’s strict new guidelines for indexing on its App Store. BetWarrior details that its mobile platform has been launched for LATAM markets, as the business seeks regional operator partnerships. Working with development studio Shape, BetWarrior details that …
Read More »Kambi backs industry new boy BetWarrior
Stockholm-listed sports betting platform and software supplier Kambi Group Plc has confirmed that it will support the launch of new online sportsbook property – ‘BetWarrior’. BetWarrior is the new venture of former PokerStars executives Morten Tonnesen (enterprise CEO) and José del Pino ( enterprise COO), who seek to establish the brand as a challenger bookmaker within European and LATAM markets. …
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