BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA). 

Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments.

The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s XI vs Italy at London’s Wembley Stadium on 1 June.

BetWarrior will become the first betting sponsor of the AFA, as President Claudio Tapia highlighted the significance of the deal for Argentine football.

“We are very happy to add a brand like BetWarrior to AFA’s sponsors.” Tapia’s statement read.

“We have worked to continue generating resources that aim at the economic strength of our institution and the clubs that are part of AFA.

“Without a doubt, in this important year, we redoubled our efforts, and we are focused on generating new trade agreements in that direction. We welcome BetWarrior to our Association. We will work together to get the most out of this agreement.”

The partnership reflects wider changes in Argentina, as provincial governments have been allowed to launch independently governed online gambling regimes.  

Last year, BetWarrior was amongst the first sportsbook operators to be granted a Buenos Aires Province licence by IPLyC – securing its presence in Argentina’s most populous state via a partnership with local incumbent Binbaires and Intralot SA.

Co-founded in 2019 by former PokerStars executives Morten Tonnesen and José del Pino, BetWarrior seeks to become South America’s first fully scaled multi-market sportsbook operator.

Active in 11 South American markets, at present Betwarrior is led by Chief Executive Zeno Ossko, former managing director of BetStars and CEO of DACH sportsbook MyBet

Commenting on AFA developments, Santiago Gándara, Marketing Director of BetWarrior said: “For BetWarrior it is a pride to be a sponsor of the Argentine soccer team and of this team that won the affection of the people. They already gave us joy in Brazil, and now they have all the support for the World Cup in Qatar.”

“BetWarrior is a unique product in the industry, a new and original model in the country, a platform of Argentine origin that seeks to lead the way for the future of the betting industry in LATAM. And for that, there is nothing better than being with the Argentine team.”

Check Also

‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation

As a raft of innovations roll out across the international betting industry, customer retention remains …

Codere Online launches first Buenos Aires marketing campaign

Codere Online has launched  ‘The Next Big Move Is Yours’, its first marketing campaign targeting …

Intralot narrows Q1 losses as group reorganisation improves balance sheet results  

Intralot SPA continues its recovery momentum into 2022 trading as its core business units and …