SBC News Voice of the Sports Betting Industry
Stockholm-listed sports betting platform and software supplier Kambi Group Plc has confirmed that it will support the launch of new online sportsbook property – ‘BetWarrior’.
BetWarrior is the new venture of former PokerStars executives Morten Tonnesen (enterprise CEO) and José del Pino ( enterprise COO), who seek to establish the brand as a challenger bookmaker within European and LATAM markets.
Kambi, the lead sportsbook platform provider for established industry operators’ Kindred Group, LeoVegas, Grosvenor and Mr Green, confirmed that it has signed a multi-year agreement to power the launch of BetWarrior.
Kristian Nylén, Kambi Group Chief Executive, details confidence in new BetWarrior matching industry challenges and scale demands as a new incumbent.
“The Kambi Sportsbook lends itself to those with the imagination and capability to innovate and deliver truly unique and personalised sports betting experiences to their players,” he said. “In BetWarrior we have partnered with a visionary operator and experienced management team with vast experience of European and LatAm markets that plans to do just that – leverage the freedom afforded by Kambi’s sophisticated technology to execute on their strategy to create a safe and engaging sportsbook product.”
Agreeing on a multi-year arrangement, Kambi will integrate its sportsbook systems and advanced APIs within BetWarrior’s ‘Omega Core’ platform ahead of a planned launch in H2 2019.
Entering Europe’s saturated online betting scene, BetWarrior founders Tonnesen and del Pino detail that Kambi systems were selected as the most flexible technology to achieve ‘differentiation goals’ and further leverage on ‘real-time personalisation strategies’.
Morten Tonnesen, BetWarrior Co-founder and CEO, added: “At BetWarrior, we are building a unique gaming product that uses innovative technology to put the player at the centre of the action. This includes leveraging the latest machine learning and artificial intelligence tools to create a truly personalised experience for every customer.
“By partnering with Kambi, we gain access to flexible sportsbook technology that enables us to deliver upon our vision. We have been hugely impressed by both the power of Kambi’s technology and the strength of its team, and we felt this was a perfect match for BetWarrior.”
