Global boxing star Mike Tyson has been revealed as a regional ambassador for BRBET in Brazil. The deal was announced by Entourage Sport & Entertainment, a negotiation company of sport and entertainment sponsorships. The partnership will see Tyson fulfil the role on an exclusive basis in the sportsbook and betting category in the country. The company has outlined that the …
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International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …
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Earlier this month, Parimatch received the prestigious Employer of the Year Award at the annual SBC Awards. In an exclusive interview with SBC, Parimatch’s Chief Talent Officer Tatyana Davydova, discussed the award and the firm’s employee culture. Congratulations on being named the Employer of the Year. Can you tell us what this award means for Parimatch? For us, this award …
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At this year’s star-studded SBC Awards, Parimatch’s CEO Sergey Portnov was named Leader of the Year – an accolade which he was thrilled to receive. So as we approach the end of this challenging year, what better way to round off 2020 than by reflecting on the achievements of one of the industry’s top leaders. We spoke to Portnov to …
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Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …
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Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …
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Industry virtual sports content supplier Inspired Entertainment has moved to expand its existing relationship with leading Italian bookmaker SNAITECH. Updating the market, Inspired details that it has upgraded the retail and digital virtual sports content of SNAITECH properties. The upgrade sees Inspired’s popular ‘Mike Tyson Boxing’ title released across SNAITECH’s Italian retail estate, in addition to the release of bespoke …
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Remember Celebrity Deathmatch? It’s back courtesy of Chris Brown and Soulja Boy, only this time they’re fighting for real in a boxing ring and you can bet on it. A feud between the two stars kicked off in the first few days of this year with Brown threatening Soulja Boy for daring to like a picture of the singer’s ex-girlfriend on …
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Evander Holyfield is a former professional boxer, nicknamed ‘The Real Deal’. He held the undisputed world championship in both the cruiserweight and heavyweight divisions, and contested the infamous ‘Bite Fight’ with Mike Tyson in 1997. Next week, the American is exhibiting at ICE and LAC to promote www.RealDealBet.co.uk, and we caught up with him to discuss his work with the …
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If it’s not in your ICE Totally Gaming planner already, make a note now because Inspired’s new Mike Tyson Virtual Reality product looks set to be a highlight. If you’ve ever fancied your chances against boxing’s youngest every heavyweight champion, here’s your chance to put your money where your mouth is and step into the ring with a (hopefully) virtual …
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