Tag Archives: Miami Open

Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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Betway enhances German visibility with VfB Stuttgart sponsorship

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

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Betway secures three-year premium partnership with Schalke 04

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

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Betway expands ‘ever-growing commitment’ to tennis

Betway has signed a sponsorship arrangement with the Hamburg Open tennis tournament, in a deal which the bookmaker says is indicative of its ‘ever-growing commitment’ to the sport. The Malta-based operator will take advantage of courtside and digital marketing and branding exposure at the Rothenbaum Tennis Centre-held event between 7 and 18 July. “We’re thrilled to be partnering with Hamburg …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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Betway maintains esports presence with PSG.LGD extension

Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …

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Betway returns to tennis as sponsor of the Miami Open

Betway has returned to tennis sponsorships becoming the principal betting partner of the Miami Open an ATP and WTA 1000 sanctioned tournament. Beginning this week, the Miami Open (22 March to 4 April) sees the biggest names on the ATP (men’s) and WTA (women) tours compete as pro-tennis 2021 season plays its first ‘Masters event’. Betway the former championship sponsor …

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