Tag Archives: Matt Wilson

Level Up… Ball Street Network launches XO

Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …

Read More »

FAN UP! Ladbrokes expands social content partnership with Ball Street Network

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …

Read More »

Ball Street launches YouTube summer football tournament ‘FanLeague Cup’

Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …

Read More »

Matt Wilson: Ball Street – No Hype… Why Fan Media should matter to all industry stakeholders

Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …

Read More »

BetVictor socially boosts ‘Golden Goal’ campaign with the Ball Street network

UK independent bookmaker BetVictor has partnered with social media and ‘influencer’ marketing specialist Ball Street to boost the launch of its £100,000 ‘Golden Goal’ campaign. The Gibraltar-based bookmaker will utilise Ball Street’s network of influencers (YouTube content creators, fan channels and football commentators) to socially boost its Premier League promotion. BetVictor has previously worked with Ball Street during this summer’s …

Read More »

BOFCON 2016 – Read all about it: Content Marketing

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

Read More »

Matt Wilson – Ball Street – The Influence Channel

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

Read More »

DraftKings appoints Ball Street to extend UK social engagement

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

Read More »

BetVictor extends social content reach with Ball Street

BetVictor has teamed up with digital content sports network Ball Street to boost its social media profile amongst UK football fans. London based Ball Street is set to produce ‘The Weekender’ football show for BetVictor’s YouTube channel. Utilising multiple social media channels, The Weekender will produce original video content for the operator as the Ball Street platform aims to cultivate …

Read More »