When New Year’s Day rolls around in three months’ time, many sportsbook managers may hope to never again hear the words ‘World Cup’ after what is expected to be a hectic and somewhat challenging Q3. As Matt Scarrott, BetVictor’s Director of Emerging Markets, observed: “The World Cup is never far from our minds, as soon as one finished finished we …
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The Game is on in the ‘Sports Betting Zone’: insights and products from the sports betting industry giants
The ‘Sports Betting Zone‘ at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get a glance at the next generation of sportsbook products and services in the dedicated exhibition area. On the conference side, the ‘Sports Betting Stage‘ will give the floor to some of the most influential figures in …
Read More »BetVictor secures Gold Cup sponsorship via multi-fixture Newbury deal
Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …
Read More »Matt Scarrott: Alternative markets will struggle to compete with the bigger sports
Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …
Read More »BetVictor extends Cheltenham Gold Cup sponsorship
Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021. The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000. Matt Scarrott, Director of …
Read More »#HeyHarry – BetVictor ups football knowledge by appointing Harry Redknapp as new Ambassador
Online bookmaker BetVictor will refresh its football image and content, appointing Harry Redknapp as new Brand Ambassador on a two-year contract. One of English football’s most popular and opinionated figureheads, Harry Redknapp has managed six Premier League sides in a coaching/managerial career spanning 35-years. The appointment of Redknapp as Brand Ambassador sees BetVictor marketing launch its new #HeyHarry campaign across …
Read More »BetVictor on the hunt for ‘its next face of horse racing’
BetVictor has announced that they’re conducting a nationwide search to find “its next face of horse racing”, to complement the operator’s continual expansion to its sponsorship and media portfolios. Sold as the “dream role for racing fans”, applicants will be in with the chance to represent the betting operator at race meetings throughout the year, taking part in live interviews …
Read More »BetVictor affirms commitment to horse racing with Newcastle sponsorship
BetVictor has been announced as the primary sponsor of Newcastle’s much anticipated Fighting Fifth Hurdle – the first Grade 1 hurdle of the 2018-2019 national hunt season. BetVictor’s sponsorship of this Saturday’s event, which follows the firm’s successful three-year sponsorship of the BetVictor Gold Cup at Cheltenham’s November meeting, further affirms the operator’s commitment to investing in key horse races …
Read More »BetVictor expands World Snooker ‘Home Nations’ sponsorship
BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open. The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …
Read More »BetVictor tipped for success with Euroleague Basketball deal
On the back of securing a deal to become title sponsor snooker’s English Open for the very first time, BetVictor has announced a further deal alongside the Euroleague Basketball in Germany. Becoming the competitions official betting partner until 2020, BetVictor is hoping it can draw upon its three quarter century strong base of expertise, to further boost the appeal and …
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