BETER has expanded its basketball offering by providing Ukraine’s BSKT CUP league with live streaming, data and odds. As the Cyprus-based betting and gaming content supplier expands its sports portfolio, the tournament will consist of a round-robin stage with three matches per day on weekdays, and four 5×5 teams play games of four quarters of 10 minutes each. Maria Mashchenko, …
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Maria Mashchenko’s story is one of professional success and key leadership. Having been BETER’s COO for the last two years, she has recently been promoted to general manager of the BETER Sports vertical, using her talent and expertise to drive BETER to even greater heights and firming up its position as an industry leader with the igaming sector. Maschenko has …
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BETER has added a range of national table tennis tournaments to its portfolio after signing data distribution partnerships with federations in Brazil, India and Sweden. As a result of these new agreements, BETER’s network of partners will benefit from live streaming coverage and odds from each of the tournaments, with more countries due to be added soon. Maria Mashchenko, General …
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Further developing its sports portfolio, BETER has added badminton to its existing Setka Cup tournament, which has so far focused on table tennis. Expanding the scope of the betting event, BETER will power the Sekta Cup’s new round-robin badminton tournament, with 12 matches held per day Monday to Friday, contested by five players. The professional competitors will compete in over …
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BETER has strengthened oversight of its sports operations, appointing Maria Mashchenko as General Manager to its Sports Business department. Mashchenko has been with BETER for two years in the capacity of Chief Operating Officer, taking on the new role as Sports Business GM as the firm aims to ‘strengthen each product vertical’. In her new role, Mashchenko will be responsible …
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