WhichBingo has become the first igaming affiliate to launch a documentary detailing the social change of bingo witnessed across Britain’s local bingo halls. Titled ‘Dabbing Out’ and produced by award-winning studio Red Kite Films, the 10-part documentary miniseries showcases how bingo halls have modernised their entertainment offering to attract a diverse new audience, revitalising a once stagnant industry. Heart Bingo …
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Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets. The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …
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The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
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Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …
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DCMS’ year-long review into football has concluded announcing the headline directive that an ‘independent regulator’ will be established to oversee and improve football’s relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s 2019 …
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Fantasy football platform Sorare has entered into a partnership with SEON, leveraging the latter’s solutions to detect fraud within its referral programme. The agreement will see Sorare utilise SEON’s onboarding monitoring, device fingerprinting and tailored risk rules offerings to identify and prevent referral fraud and protect its Non-Fungible Token portfolio. Solutions included under the terms of the partnership include Email …
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Betfred will debut ‘Let’s Get Ready to Rumble’, its new nationwide advertising campaign, this weekend on BT and Sky Sports channels. The Manchester bookmaker’s new headline campaign sees iconic boxing ring-announcer Michael Buffer welcome all UK sports fans back to stadiums, through his legendary catchphrase of ‘Let’s Get Ready to Rumble’ The campaign, developed by Liverpool-based advertising agency Zut Media, …
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Ladbrokes has launched the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across the UK. Amplify sees Ladbrokes continue its work with #WeMakeEvents, helping UK live music and entertainment venues return to business following more than a year under lockdown orders. The first Ladbrokes Amplify show will see Liverpool indie rising stars Red Rum Club …
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Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
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The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …
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