LeoVegas rolls out sportsbook offer to bettors in Germany

German sports bettors can now bet with LeoVegas Group after the firm launched its sportsbook, adding to its regional virtual slot machine offering. 

Utilising the licence that was granted to LeoVegas in 2023, the firm will now deploy its sportsbook across all sixteen states of one of Europe’s largest igaming markets. 

A subsequent marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic, and affiliates is planned to premier in December, which will further raise the sportsbook’s brand awareness among German consumers. 

Gustaf Hagman, CEO at LeoVegas Group, said: “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold. 

“Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”

The Stockholm-listed online gambling group was granted a GGL licence in 2023, after which it began the nationwide offering of slots across Germany. 

Praising the success, Hagman then stated: ” We are looking forward to launching LeoVegas in Germany under the new nationwide license. With our track record of regulated markets, we will ensure the greatest igaming experience with a high level of consumer protection.”