Tag Archives: Lee Richardson

Major regional developments under the microscope at Betting on Sports Europe

SBC News Major regional developments under the microscope at Betting on Sports Europe

Next week’s Betting on Sports Europe conference will feature extensive analysis and discussion of major developments taking place in the European betting industry. Hosted at Stamford Bridge, the home of 2020/21 UEFA Champions League winners Chelsea FC between 9-11 November, the event will see six tracks of panels and presentations, including the Betting Around Europe track where an ensemble of …

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Big Betting Balagan podcast set for live SBC Summit Barcelona – Digital show

Big Betting Balagan Podcast at SBC Summit Barcelona

SBC Summit Barcelona – Digital will offer delegates something very different to the usual virtual event networking options when it hosts a live episode of the Big Betting Balagan Podcast on 11 September.  The podcast is the invention of three betting and gaming industry veterans, Dan Phillips, Lee Richardson and Vigne Kozacek, who set out to create a forum for …

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SBC Digital Summit: Stamping out corruption as lesser leagues take centre stage

SBC News SBC Digital Summit: Stamping out corruption as lesser leagues take centre stage

Sports betting integrity has become even more prominent as smaller leagues, such as the Belarusian Premier League, receive high scale attention due to the limitation of live-sports.  However, in order to prevent these small scale tournaments from being susceptible to match fixing Andrew Ashenden, Chief Commercial Officer at Stats Perform, has called for every sector in the industry to work …

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SBC coming to America with Betting on Sports conference

America

Sports betting specialist SBC Events, organiser of global conferences Betting on Football and Betting on Sports, is bringing its expertise to America in order to help the gambling industry explore the opportunities afforded by the Supreme Court’s repealing of PASPA restrictions on the betting industry. Betting on Sports America is a two day conference which will be held on 24-25 …

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Scott Longley – A short history of gambling shirt sponsorship in football (part 2)

SBC News Scott Longley - A short history of gambling shirt sponsorship in football (part 2)

 Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

SBC News Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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Spectrum Gaming & Gaming Economics: Go West…The opportunities for European providers as land-based gaming meets online in US

SBC News Spectrum Gaming & Gaming Economics: Go West...The opportunities for European providers as land-based gaming meets online in US

As European betting and gaming markets saturate and see industry-wide costs driven up, the USA may provide fertile land for European betting stakeholders as US gambling giants redefine their customer propositions.  In a soon to be published industry White Paper, Spectrum Gaming and Gaming Economics assess current market dynamics, issues and stakeholder opportunities.  ______________________ Overseas online operators and providers who hope …

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Clarion Gaming – Lee Richardson to head up Totally Gaming’s ‘Sportsbook Management Academy’

SBC News Clarion Gaming - Lee Richardson to head up Totally Gaming's ‘Sportsbook Management Academy’

Industry events’ organiser Clarion Gaming, has today confirmed that Lee Richardson will head up the launch and content of its ‘Sportsbook Management Academy’ for its Totally Gaming Academy program. Forming part of the Totally Gaming Academy’s twenty yearly education courses, the new Sportsbook Management Academy seeks to train and develop industry stakeholders on sports betting operations, business models and sector …

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Lee Richardson – Gaming Economics – Brexit…who wins, who loses?

SBC News Lee Richardson – Gaming Economics – Brexit...who wins, who loses?

Returning from the Malta iGaming Summit (MiGs), Lee Richardson, CEO of Gaming Economics assesses the impact of Brexit on gambling’s international stakeholders. Facing an uncertain future who stands to gain the most from Brexit and its wider impacts… _______________________ Late last month Collins, the dictionary publishers, named ‘Brexit’ the word of the year…and in light of the UK’s historic referendum …

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