iSport Genius appoints Lee Richardson for European expansion

Sydney based sports data and user engagement developer iSport Genius has confirmed the appointment of Lee Richardson as Head of European Commercial Development.

Richardson an 18 year gambling veteran joins iSport Genius from private industry consultancy Gaming Economics, where he advised numerous start-ups and new services targeting market entry. Richardson has further held governance positions at Boylesports (2010 -2011), Chartwell Technology (2009-2010) and Bodog Europe (2007-2008).

As commercial lead for Europe, Richardson will work closely with iSport Genius Co-founder Nathan Rothschild in developing new-market initiatives and growth strategies for the user engagementspecialist, who last week announced its first significant partnership with Ladbrokes Australia.

Richardson commented on joining iSports Genius

“This is a great time to be joining iSport Genius. The signing of the deal with Ladbrokes is a fabulous endorsement of the worth of the product and I can’t wait to get cracking showcasing this product in Europe.”