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Clarion Gaming – Lee Richardson to head up Totally Gaming’s ‘Sportsbook Management Academy’

Lee Richardson

Industry events’ organiser Clarion Gaming, has today confirmed that Lee Richardson will head up the launch and content of its ‘Sportsbook Management Academy’ for its Totally Gaming Academy program.

Forming part of the Totally Gaming Academy’s twenty yearly education courses, the new Sportsbook Management Academy seeks to train and develop industry stakeholders on sports betting operations, business models and sector dynamics.

Lee Richardson CEO & Founder of industry advisory Gaming Economics will deliver the new training program, with the first course taking place at the Hippodrome Casino London on 25 – 28 April 2017 (for further information please contact hello@totallygamingacademy.com)

A sports betting industry leadership veteran, Lee Richardson brings over 15 years’ experience as an operator for companies such as Coral-Eurobet, Tote and Boyle Sports and has managed trading rooms in the UK, Gibraltar and Ireland.

Additionally, Richardson serves as a betting and sports insights contributor for SBCNews detailing new the latest insight and opinion on industry matters.

Taking on ‘Sportsbook Management Academy’ content, Lee Richardson commented

“The online sportsbetting industry is worth at least £5.0bn in Europe alone; it’s lucrative, highly-competitive and fast-moving, employing thousands of people. Despite that, it’s been clear that — for a broad cross-section of this industry — a need existed which examined best-practice in managing a profitable, and growing, sportsbook. That’s why we’ve created the Sportsbook Management Academy, designed to guide you through the key “do’s and don’ts” of creating a profitable sportsbook operation, from operating models and licensing options, through to customer acquisition, segmentation, trading and business intelligence.”