Tag Archives: Ken Robertson

Combat Ready! Ex Paddy Power Mischief maker Ken Robertson launches The Tenth Man

Former Paddy Power advertising guru Ken Robertson has set up new venture ‘The Tenth Man’, a Dublin based marketing agency which will specialise in ‘building disruptive brands’. Robertson the former Group Advertising Director for Paddy Power Betfair, left the FTSE100 bookmaker in June 2017, having completed the post-merger combination of Paddy Power and Betfair marketing divisions. At the time of …

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Paddy Power Betfair seeks new Advertising lead following departure of Mischief Maker Ken Robertson

Ken Robertson is set to leave Paddy Power Betfair (PPB) as Group Director of Advertising, a role he had been promoted to last April 2016 following the post-merger combination of Paddy Power and Betfair marketing divisions. Confirming his departure to the Irish Times, Robertson further detailed that he is seeking to create his own ‘creative marketing business’ targeting new social …

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Paddy Power and urine luck campaign

Paddy Power has launched its latest controversial campaign offering gamblers their money back if a Russian beats a British or Irish competitor at the upcoming Olympic Games. It uses the tagline ‘Urine Luck’ alluding to Russia’s doping scandal which hit the press recently. The International Olympic Committee has refused to ban Russia outright from Rio, and has instead allowed the international …

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Paddy Power Betfair appoints MediaCom & Lucky Generals as lead media agencies

Following April’s news that Paddy Power Betfair (PPB) would seek to merge its media and advertising accounts, following a restructure of its group marketing leadership. UK marketing news source ‘Campaign Live’ today reports that PPB’s merged marketing account will be handled by MediaCom (for PPB planning & buying) and Lucky Generals (for PPB creative strategy). Merging its media assets, MediaCom …

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Paddy Power Betfair seeks to merge advertising accounts

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

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Paddy Power Betfair promotes Ken Robertson to Advertising Director

Newly merged Paddy Power Betfair (PPB), continues its senior management restructure with the appointment of Ken Robertson to the new role of Advertising Director. Robertson a sixteen-year Paddy Power veteran, who has worked in numerous marketing and brand roles for the betting operator and its Australian subsidiary Sportsbet.com.au, has been promoted to the new role for the merged business. Robertson …

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