SG’s OpenBet sees Aintree traffic grow on a “monumental scale”

Betting-based transactions for Scientific Games around last week’s Randox Health Grand National more than doubled that of the world’s leading online retailer on Cyber Monday.

The sportsbook platform provider saw more than 37.4 million bets placed throughout the three-day festival, with 14.5 million of those bets placed via Scientific Games’ product suite OpenBet on the showcase Grand National race.

Scientific Games has credited the growth in bets placed to the stability of its OpenBet platform.

Keith O’Loughlin, SVP Sportsbook of SG Digital, said: “The Grand National consistently showcases the power and scale of the betting industry, as evidenced by the top-notch performance of our teams and technology.

“Our sportsbook gives customers the assurance to continue growing their offering and player base while maintaining a stable solution that offers unmissable player experiences. This is monumental scale in comparison to peaks seen by online retailers through key shopping events such as Black Friday and Cyber Monday.

“Our transactions outpaced the performance by the world’s leading online retailer on Cyber Monday, as reported by Hitwise, by more than twice – a testament to our solid technology platform. We’re thrilled to support our customers with a world-class product during such massively popular events.”

Over the festival, Scientific Games’ sportsbook customers processed more than 239 million account transactions, representing an increase of 8% over 2018. Bets per minute also saw a significant uptick over 2018 at 25,000, which will be a 25% increase.

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