Tag Archives: Jamie Mitchell

Low6 strikes UFC partnership with new FTP app

Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on …

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BOSE: Seismic shift in perception will force operators to halt problem gamblers

Assessing Gen Z and Millennial behaviour, Jamie Mitchell of Low6 has predicted a ‘seismic shift’ from traditional ‘hard’ gambling, stating that the industry, regulators and the public perception will ‘force’ people and sportsbooks to ‘not welcome’ problem gamblers onto their platforms. In the New entrants – new angles panel at Betting on Sport Europe – Digital, panellists discussed changing customer …

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BetVictor lands advertising first at Stratford-upon-Avon

At tomorrow’s meeting at Stratford-upon-Avon racecourse, BetVictor will become the first ever gaming company to appear on an industry-first LED fence advertisement. The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project. An animated graphic of the BetVictor logo will appear on the final fence on the …

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