ITV has formed a broadcast deal with Sky Sports and the EFL to give UK football fans the chance to watch free-to-air coverage of two Sky Bet Championship fixtures. In detail, Leeds United vs Sheffield Wednesday on Sunday 19 January will air on ITV1 and ITVX and Middlesbrough vs Sunderland on Monday 3 February will air on ITV4 and ITVX. …
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Flutter and RMG to offer exclusive look into racing with new ITV series
Flutter’s UK and Ireland divisions will sponsor a new docuseries about the world of jump jockeys. Called ‘Champions: Full Gallop’, the series premieres tonight, 19 July, on ITV1 and ITVX at 9pm primetime. Spanning across six parts, the production will offer viewers a glimpse into the sport’s biggest legends, gaining access to the major players, high rollers, and key protagonists. …
Read More »Entain debuts gameshow The Chase Live with ITV & Playtech
Entain has launched a ‘first-of-its-kind’ game, reimagining ITV’s flagship ‘The Chase’ gameshow for gaming audiences. Working in partnership with Playtech, Entain debuts ‘The Chase Live’, an interactive gameshow – “modelled on the popular ITV gameshow which attracts up to four million viewers daily in the UK”. Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been …
Read More »Sky Vegas checks-in on ITV primetime as sponsor of The Fortune Hotel
ITV has announced Sky Vegas as the headline sponsor of its brand-new reality TV entertainment show ‘The Fortune Hotel‘. Broadcast from 12 to 23 May, The Fortune Hotel will take the primetime 9 PM slot on ITV-1, in a show billed as ITV’s answer to ‘The Traitors‘. Set in a 5-star Caribbean resort, The Fortune Hotel sees “contestants work in …
Read More »Mecca Bingo to sponsor ITV’s Loose Women in 2024
Mecca Bingo has bolstered its UK brand coverage by becoming the lead sponsor of ITV’s Loose Women, beginning in January 2024. Broadcast on weekdays from 12:30 to 13:30, Loose Women is the principal daytime panel show of ITV, which attracts an estimated daily audience of 3 million viewers. On air since 1999, Loose Women serves as ITV’s longest-running talk show, …
Read More »Tombola sponsors return of Deal or No Deal on ITV
Tombola, Britain’s biggest online bingo brand, has confirmed its sponsorship of the return of Deal or No Deal on ITV and ITV X, starting from 20th November. As announced by ITV, Deal or No Deal returns to daytime TV, airing every weekday at 4 pm. ITV is now the new home of the legacy game show, which aired on Channel …
Read More »Unibet, Jockey Club and BHA enhance opportunities for ‘quality 10-year-old-plus chasers’
Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …
Read More »Global audience saddles up for Grand National weekend
As the racing industry gets set for The Randox Grand National tomorrow, the Aintree event will be available to watch on a global scale. In working with The Jockey Club, Racecourse Media Group (RMG) and HBA Media have secured 30 broadcasters, including Sport 24, which will broadcast the race on 27 airlines and cruise lines. In the UK, the Randox …
Read More »ITV unveils ‘incredibly important’ three-year racing broadcast deal
ITV is to now exclusively broadcast free-to-air coverage of UK horse racing until the end of 2026. The three-year deal will see over 100 days of live content shown across ITV1 and ITV4 every year – all simulcast on ITVX – along with morning racing programme, The Opening Show. Niall Sloane, ITV Director of Sport, commented: “This deal will take …
Read More »BGC: 2022 World Cup showcased success of whistle-to-whistle ban
The 2022 FIFA World Cup saw a dramatic decrease in the number of betting adverts shown on ITV, according to the Betting and Gaming Council (BGC). In an update issued after the tournament, the UK’s betting trade association and standards body outlined that the number of ads fell by 34% from 167 in the 2018 World Cup to 110 in …
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