Tag Archives: ITV

Mecca Bingo has bolstered its UK brand coverage by becoming the lead sponsor of ITV’s Loose Women, beginning in January 2024. Broadcast on weekdays from 12:30 to 13:30, Loose Women is the principal daytime panel show of ITV, which attracts an estimated daily audience of 3 million viewers. On air since 1999, Loose Women serves as ITV’s longest-running talk show, …

Tombola, Britain’s biggest online bingo brand, has confirmed its sponsorship of the return of Deal or No Deal on ITV and ITV X, starting from 20th November. As announced by ITV, Deal or No Deal returns to daytime TV, airing every weekday at 4 pm. ITV is now the new home of the legacy game show, which aired on Channel …

Unibet, collaborating with the Jockey Club and British Horseracing Authority (BHA), is launching a new middle-distance veterans’ chase series for 10, 11 and 12-year-olds over two miles and four furlongs. Branded as the Unibet Middle Distance Veterans’ Series, the Kindred Group-owned operator and its partners outlined that the initiative was created to generate more opportunities for ‘quality 10-year-old-plus chasers’ – …

As the racing industry gets set for The Randox Grand National tomorrow, the Aintree event will be available to watch on a global scale. In working with The Jockey Club, Racecourse Media Group (RMG) and HBA Media have secured 30 broadcasters, including Sport 24, which will broadcast the race on 27 airlines and cruise lines. In the UK, the Randox …

ITV is to now exclusively broadcast free-to-air coverage of UK horse racing until the end of 2026.  The three-year deal will see over 100 days of live content shown across ITV1 and ITV4 every year – all simulcast on ITVX – along with morning racing programme, The Opening Show.  Niall Sloane, ITV Director of Sport, commented: “This deal will take …

The 2022 FIFA World Cup saw a dramatic decrease in the number of betting adverts shown on ITV, according to the Betting and Gaming Council (BGC). In an update issued after the tournament, the UK’s betting trade association and standards body outlined that the number of ads fell by 34% from 167 in the 2018 World Cup to 110 in …

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

In its capacity as media distribution partner for French racing body France Galop, HBA Media has secured wider international coverage of the Qatar Prix de l’Arc de Triomphe. The deal includes coverage in two ‘untapped’ continents, Africa and Australia, where in the former, SuperSport will distribute the race in 48 countries whilst in the latter, Entain’s OTT platform and Racing.com’s …

ITV has entered into an agreement with LaLiga to broadcast the Spanish top-flight live and free-to-air. Ten LaLiga matches per season will be shown exclusively on ITV, ITV4 and ITV Hub, starting from this current season up to and including 2024/25. Niall Sloane, ITV Director of Sport, commented: “This deal ensures free-to-air coverage for all football fans of one of …

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …