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Entain has launched a ‘first-of-its-kind’ game, reimagining ITV’s flagship ‘The Chase’ gameshow for gaming audiences.
Working in partnership with Playtech, Entain debuts ‘The Chase Live’, an interactive gameshow – “modelled on the popular ITV gameshow which attracts up to four million viewers daily in the UK”.
Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular game show brands to the live casino space.”
Broadcast from Playtech’s live gaming studios in Riga, Latvia, The Chase Live sees players across Entain brands compete in a Plinko-themed format for chances to multiply their wagers.
The interactive gameshow is further enhanced by two bonus features, to keep audiences engaged until the Final Chase.
“The launch of ‘The Chase’ reaffirms Entain as the home of innovation, excitement, and fun,” stated Graciella Anthony, Global Head of Live and Table Games at Entain.
“We are always striving to create innovative content that stands out in the growing live game show genre. As the data shows, it has already been a hit with our customers around the world, and we expect the game to continue its impressive growth trajectory.”
The Chase Live has been initially rolled out for Entain’s UK brands, with the gameshow due to be rolled out for the markets of Ontario, Belgium, and Brazil.
Following its initial UK launch, Entain and Playtech detailed an overwhelming customer response to the game’s compelling design and engaging gameplay, setting a new standard in the gameshow genre.
Kevin Kilminster, Chief Product Innovation Officer at Playtech, added: “We are thrilled with this bespoke delivery of the popular ITV game show ‘The Chase’ for Entain, following the highly successful launch of ‘Well Well Well Live’.
This new game show, developed in partnership with Entain and ITV, is the first Plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”
