Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …
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In its capacity as media distribution partner for French racing body France Galop, HBA Media has secured wider international coverage of the Qatar Prix de l’Arc de Triomphe. The deal includes coverage in two ‘untapped’ continents, Africa and Australia, where in the former, SuperSport will distribute the race in 48 countries whilst in the latter, Entain’s OTT platform and Racing.com’s …
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ITV has entered into an agreement with LaLiga to broadcast the Spanish top-flight live and free-to-air. Ten LaLiga matches per season will be shown exclusively on ITV, ITV4 and ITV Hub, starting from this current season up to and including 2024/25. Niall Sloane, ITV Director of Sport, commented: “This deal ensures free-to-air coverage for all football fans of one of …
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HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …
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The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips. Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …
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Racecourse Media Group (RMG) has initiated an executive search to replace Chairman Roger Lewis, who will resign from duties leading its board at the end of the year. A former BBC and ITV executive, Lewis has served on the RMG board since 2012 and was appointed chairman in 2019, leading the media rights organisation through the unprecedented challenges of the …
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The Sky Bet Sunday Series is set to return in 2022, with coverage set to be provided by the Racecourse Media Group (RMG) and ITV, providing free-to-air broadcasting. Outlining a collective objective of presenting ‘compelling and competitive racing’ targeting a new audience of Sunday viewers, the triple partnership aims to build on constructive 2021 results for the series. Six of …
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Camelot UK has announced that the National Lottery will continue to sponsor ITV’s Saturday night primetime programmes The Masked Singer and Ant & Dec’s Saturday Night Takeaway. This will be the second year in which the lottery and ITV have partnered together to bring entertainment to viewers every Saturday night for three months, commencing 25 December. The new deal will aim to deliver on …
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Racing Post, part of Spotlight Sports Group, has announced a new agreement with Cheltenham racecourse to sponsor the December Gold Cup. The Grade 3 handicap chase, one of the highlights of the international meeting, will be staged as the Racing Post Gold Cup on Saturday 11 December. It will be broadcast via the Spotlight Sports Group-owned racing news outlet’s app …
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Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign. Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences. London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …
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