Tag Archives: IMG

IMG has won the exclusive rights to distribute the international media rights for the Confédération Africaine de Football’s (CAF) events in over 85 countries. The deal spans from 2023-2025 and will see the global sports, events and representation company manage the broadcast deals for the next two editions of the Africa Cup of Nations (AFCON), as well as the tournament’s …

Although the excitement surrounding NFTs in the sports industry has been left in 2021, and the peak of interest in such digital products observed in recent years has subsided, there still remains potential for other innovative technologies in this domain. In its 2024 Digital Trends report, IMG expressed how machine learning will have the ‘most immediate and profound impact’ on …

IMG has announced the dual appointment of Sally Brown and Steve Rudge to lead the development of its multisport content production unit for its global sports portfolio. Announced in the ‘newly created roles’, Brown and Rudge will serve as Vice Presidents and Co-Heads of Multisport Content. “The pair will also be responsible for driving business development and new commercial opportunities, …

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

IMG will produce the BBC’s comprehensive coverage of the FIFA Women’s World Cup 2023 hosted in Australia and New Zealand.  The BBC has high expectations for the tournament that kicks off on Thursday 20 July. Optimism remains high that the Lionesses can continue momentum after their European Championships win last year.  Under the agreement, IMG will manage the incoming live …

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

IMG Arena has extended its partnership with Major League Soccer (MLS) to now provide player and ball tracking data to MLS Next Pro. The platform will collect data for player performance analysis using its ‘deep tech, cloud-based’ platform for MLS Next Pro – classified as part of the third tier of the US football system. Freddie Longe, President of IMG …

IMG ARENA has secured the global data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner. The exclusive multi-year deal will see the technology supplier deliver data from over 161 NWSL and UKG NWSL Challenge Cup games each season for its network – which contains around 460 sportsbook operators – and …

IMG has revealed it is producing Channel 4’s streams of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for the next two years The sports, events and media company will create the live match feed and highlights show for the channel’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy …

IMG Arena has secured the global betting streaming rights for Norwegian football’s top two divisions – Eliteserien and OBOS-Ligaen. The sports data and technology business – for the betting, media and performance sectors – will access 485 matches across the two leagues, which are played between April and November. Mark Wrigley, Senior Director of Rights at IMG Arena, commented: “This …