Tag Archives: IMG

Freddie Longe: IMG ARENA paves the way for new revenue streams

SBC News Freddie Longe: IMG ARENA paves the way for new revenue streams

Having recently broadened its Sports Media product portfolio with the launch DP World Tour ShotTracker, it’s busy times for IMG ARENA. Executive VP and Managing Director Freddie Longe took time out to talk about all things IMG ARENA and what lies in store for 2022. Last month saw IMG ARENA launch ShotTracker, a highly-sophisticated new media data product that provides …

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Flutter to continue leveraging OpenBet for Sportsbet brand

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

Flutter Entertainment has signed a four-year contract renewal with OpenBet, continuing to leverage the company’s services for its Australian Sportsbet subsidiary.  Under the terms of the agreement, Sportsbet will utilise OpenBet’s technology and services with the aim of delivering ‘best-in-class sports betting entertainment’ to new and existing customers until 2025. Sportsbet has reported ‘record volumes’ in the Australian sports betting …

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Epic Games and IMG team up with football clubs for Fortnite release

SBC News Epic Games and IMG team up with football clubs for Fortnite release

Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market


By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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DCMS praises ‘constructive talks’ with FA over streaming rights

SBC News DCMS praises 'constructive talks' with FA over streaming rights

Ministers from the Department for Digital, Culture, Media and Sport (DCMS) have held ‘constructive discussions’ with the Football Association (FA) regarding the ongoing debate over streaming rights. In a statement, Minister for Sport Media and Communications Nigel Adams explained that no games will be streamed exclusively through gambling operators from this year’s fourth round. He explained: “The FA have confirmed …

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FA to carry out review of broadcasting rights

SBC News FA to carry out review of broadcasting rights

The Football Association (FA) will carry out a review of its broadcasting rights agreements awarded to sports betting operators after a report was published by the Daily Mail as today’s frontpage story. The review comes after the coverage of numerous FA Cup matches were broadcast on betting websites. This contrasted the two games made available on the BBC, while BT …

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Andrew Cochrane, SBTech: Helping lotteries to keep pace with the sportsbook competition


Lotteries are “turning to SBTech” for sportsbook services when their market share comes under pressure. That’s according to the firm’s Chief Development Officer Andrew Cochrane, who spoke on a panel about replicating the European Lotteries experience at this year’s Betting on Sports America (BOSA). Why is SBTech well placed to join the debate around lotteries providing sports betting in the …

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Mansion revamps VS profile with IMG ARENA

SBC News Mansion revamps VS profile with IMG ARENA

Gibraltar-based Mansion Group has revamped its virtual sports offering, securing a multi-year agreement with IMG ARENA, the betting innovation studio of leading international sports agency and publisher IMG. Integrated through IMG ARENA’s existing partnership with Leap Gaming, Mansion has deployed a full suite of VS content across its UK online gambling portfolio. Moving forward, Mansion customers will benefit from instant …

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SBTech confirms ComeOn partnership renewal

SBC News SBTech confirms ComeOn partnership renewal

Sports betting technology and platform provider SBTech has confirmed that it will be renewing its long-standing partnership with ComeOn which has helped expand ComeOn’s brand exposure across newly regulated markets. The extension to the partnership marks the fifth time this contract between the duo has been renewed, and is hoped to help deliver “differentiated user experiences to players, both in …

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