Mansion revamps VS profile with IMG ARENA

Max Wright – IMG ARENA

Gibraltar-based Mansion Group has revamped its virtual sports offering, securing a multi-year agreement with IMG ARENA, the betting innovation studio of leading international sports agency and publisher IMG.

Integrated through IMG ARENA’s existing partnership with Leap Gaming, Mansion has deployed a full suite of VS content across its UK online gambling portfolio.

Moving forward, Mansion customers will benefit from instant access to  on-demand and scheduled virtual horse racing, tennis, trotting, speedway, cycling and greyhounds.

Max Wright, SVP Commercial at IMG ARENA, said: “This is an important partnership for IMG ARENA. We are proud of our commitment to enhancing the fan experience and are confident that Leap’s virtual product suite will help take Mansion’s offering to the next level with a range of the most playable and visually engaging virtual sports products available.”

Further benefits see Mansion secure Leap Gaming’s newly-launched ‘Instant Football’ VS title, which combines motion-capture animations with expert commentary.

The Instant Football product contains 16 teams, with features including the option to browse between games, immediate fixture activation and the ability to skip scenes and matches for faster interaction.

Co-developed with Leap Gaming, IMG ARENA’s virtual sports portfolio harnesses cutting-edge, 3D motion technology, delivering ultra-realistic versions of some of the world’s most popular sports.

David Murphy, CMO at Mansion Group, said: “Integrating Leap’s market-leading virtual sports portfolio with IMG ARENA brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.”

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