Tag Archives: iGaming

Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

SBC News Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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Online casino on “strong footing” to absorb live sports return

online casino

SBC News caught up with Soft2Bet CEO Boris Chaikin to discuss whether the recent spike in online casino activity during the break from live sports events could be sustained as Europe’s biggest football leagues kick back into action. Chaikin was asked if the traffic for online casino games – beneficiaries of the COVID-19 pandemic (at least relative to sports betting) …

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Martin Lycka – The Gambling Prince of Sweden

SBC News Martin Lycka - The Gambling Prince of Sweden

GVC’s Director of Regulatory Affairs Martin Lycka offers a dramatic twist on the Swedish licensing process, in which operators may not get the curtain call they’ve been looking for. Act I – A Truly Glorious Day January 1, 2019. A momentous day in Swedish gambling history. The online gambling market opens. A fanfare sounds. The curtain goes up. Licensed operators …

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Soft2Bet eyes Europe expansion with Belgrade and Lisbon offices

SBC News Soft2Bet eyes Europe expansion with Belgrade and Lisbon offices

Casino and sportsbook operator group Soft2Bet has expanded its presence across Europe after confirming the opening of new offices in Belgrade and Lisbon. By opening the new offices, a portion of Soft2Bet’s operations will relocate from its current offices in Bulgaria, Cyprus and Malta to the new spaces. Boris Chaikin, CEO of Soft2Bet, said: “Opening two new offices is a …

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Singular boosts virtuals offering with Golden Race deal

SBC News Singular boosts virtuals offering with Golden Race deal

iGaming platform provider Singular has agreed to integrate the entire Golden Race game suite across its platform. Under the agreement, more than 20 virtual football leagues and tournaments, races, number games and virtual sports will be made to Singular’s network of clients across 10 regulated markets. Darko Gacov, Singular’s Founding Partner, commented: “Partnering with Golden Race is another step towards …

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Seven key considerations when picking a real-time marketing automation platform

automation

Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey.   Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …

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BtoBet introduces new strategy to shift sports betting reliance

1xBet

The ongoing COVID-19 crisis can be turned into an opportunity for bookmakers to diversify strategies and overcome an over-reliance on the sports betting calendar, said BtoBet CEO Alessandro Fried. The sportsbook and igaming platform provider has initiated a new strategy designed to help operators retain a current fold of players and shift engagement from betting on sports events to other alternative …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

SBC News Cillian Barry: SportCaller - How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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Poker legend Molly Bloom in for CasinoBeats Malta

Molly Bloom to host Molly's Malta Game at CasinoBeats Malta

Molly Bloom, the American entrepreneur, author and legendary organiser of high-stakes VIP poker games featuring Hollywood A-listers, is to deliver a keynote at CasinoBeats Malta in March and host the event’s very own poker tournament. Bloom, whose memoir Molly’s Game was turned into an Oscar-nominated hit movie in 2017 starring Jessica Chastain, will open the second day of the event …

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Greek Ministry of Finance submits draft legislation to European Commission

SBC News Greek Ministry of Finance submits draft legislation to European Commission

The Greek Ministry of Finance has confirmed that online sports betting and other games will be subject to different licences as shown in the draft gambling regulations submitted to the European Commission. The draft legislation comes as the Ministry of Finance seeks to implement further controls on the gambling industry. As confirmed in the legislation, online sports betting licences will …

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