SBC News Voice of the Sports Betting Industry
Amaya have announced that Full Tilt will join the PokerStars platform this spring to form one market-leading poker product. Following the merger, each site will retain its own look with a few unique promotions.
As reported in Casino News, the two biggest names in poker industry are coming together to form a gaming powerhouse on the biggest online platform in the world. The merger will allow Amaya development and technology team to concentrate on improving one platform rather than two separated websites.
Amaya will be able to deliver all improvements and features much faster and more efficiently as there will be no need to double development requirements. For example, PokerStars and Full Tilt teams will not have to split resources developing Full Tilt Jackpot Sit & Go and PokerStars Spin & Go separately.
Rafi Ashkenazi, CEO of Rational Group, said: “Players will benefit from a larger pool of players offering greater game choice, bigger prize pools. It will also make us more nimble as we can focus our technological innovation on one platform, rather than two, so we will be able to innovate more quickly and enter newly-regulating and existing markets swiftly.”
