Tag Archives: Ian Bradley

Ian Bradley: Big Bang just the start for SBTech in 2019

Big Bang

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

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SBTech eyes added personalisation alongside Fresh8

Managed Services

SBTech has announced its latest technology partnership, teaming up with Fresh8, who is to integrate its marketing solutions to fully maximise the sports betting solutions provider’s messaging service. It is hoped that through the integration of the Fresh8 marketing technology, optimal advertising will be delivered to both bookmakers and users. Fresh8, the advertising automation platform provider to the sports betting …

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Fresh for ICE! SBTech launches new live betting product

SBTech

Sports betting solutions provider SBTech has released Pulse, an innovation in live betting that aims to completely revolutionise the sector. The new innovation was formed on principles of gamification and has intentions to produce an entirely new in-play experience, working towards greater levels of engagement and brand loyalty across the global SBTech operator network.    Pulse puts the player at the …

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Argyll to boost in-play offering with SBTech’s Action Betting

Copyright: yuran-78 / 123RF Stock Photo

Argyll Entertainment are to become one of the first operators on the SBTech platform, in the United Kingdom, to bolster its in-play sports betting via the Action Betting feature. The operator behind SportNation.bet and RedZoneSports.bet is to adopt the mobile-first feature, which suggests players ‘markets of interest’ through contextual alerts and call-to-action betting options. Stuart Tilly, Chief Executive Officer of …

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SBTech launches new ‘Action Betting’ feature

Managed Services

Sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options. Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether this is a …

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Full Service Please… Argyll Entertainment backs SBTech as new platform lead

SBTech

SBTech has confirmed that it will provide full platform provisions and services for online betting group Argyll Entertainment. The partnership will see Argyll-led brands SportNation and RedZoneSports migrate to SBTech full-service platform provisions, gaining new management systems, automation functions and player reporting tools. Argyll enters a crucial H2 2017 period in which the betting group has relaunched its RedZoneSports brand ahead …

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More than 120 operators confirmed for Betting on Sports 2017

Operators - #boscon2017

More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …

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