Full Service Please… Argyll Entertainment backs SBTech as new platform lead

SBTech has confirmed that it will provide full platform provisions and services for online betting group Argyll Entertainment.

The partnership will see Argyll-led brands SportNation and RedZoneSports migrate to SBTech full-service platform provisions, gaining new management systems, automation functions and player reporting tools.

Argyll enters a crucial H2 2017 period in which the betting group has relaunched its RedZoneSports brand ahead of the start of new NFL season this September.

Furthermore, the company has recently rebranded its BetonBrazil brand to, a new multi-media brand seeking to gain a wider sports following with UK audiences.

Ian Bradley, CPO of SBTech, commented: “This new partnership with Argyll Entertainment is further evidence of our rapidly expanding footprint in key regulated markets worldwide.

“We have extensive experience of driving operators to market-leading positions through our solution and I’m confident that both SportNation and RedZoneSports will now rapidly achieve their full potential. I am looking forward to working closely with them on extending our US Sports product with the combined efforts of both teams.”

Updating stakeholders, Argyll management detailed that the company had upgraded its sports betting services by partnering with SBTech. The firm stated that its online betting inventory would be boosted by +60 sport selections, combined with optimal in-play functions and further user engagement tools.

Stuart Tilly, CEO of Argyll Partners, added: “We are delighted that our family of brands is now powered by SBTech’s sportsbook and full platform solution.

“The time is right to offer our players a richer offering and a broader range of betting opportunities, boosting the profile of our brands and driving turnover with a more enhanced solution. Considering its proven track record for innovation, unrivalled live betting and deep knowledge of British, American and global sports, SBTech was the clear choice moving forward.”

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