SBC News Voice of the Sports Betting Industry
Sports betting solutions provider SBTech has added to its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.
Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether this is a free kick, red or yellow card, corner or dangerous attack. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.
Ian Bradley, Chief Product Officer at SBTech, commented: “Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets.
“Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.”
Action Betting is live with partners from this month and is part of the continuous development process undertaken by SBTech and its clients.
The launch follows on from SBTech being awarded the Sportsbook Supplier of the Year at last week’s SBC awards, something that Group Commercial Officer Andrew Cochrane described as “a testament to the staff and people at SBTech in their pursuit of technology excellence.”
