Tag Archives: HBA Media

This year’s Royal Ascot will be shown in more than 180 territories through 30 broadcasters, providing another opportunity for bettor engagement and revenue generation for bookmakers globally. HBA Media has been organising the distribution of widespread coverage on behalf of the Berkshire-based track ahead of the event, which begins tomorrow (17 June) and runs until Saturday (21 June). Frank Sale, …

Racecourse Media Group (RMG) has extended its principal distribution partnership with HBA Media. Through a ‘refreshed’ three-year representation agreement, HBA Media will continue to market and distribute RMG’s showcase British, Irish and international events to a global audience.  Henry Birtles, Chief Executive of HBA Media, commented: “We are delighted to have extended our agreement with RMG as their principal distribution …

HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe – known as the Arc. In total, 37 broadcasters will cover the event which is taking place on 6 October at the ParisLongchamp Racecourse.  Domestic coverage will be provided by the M6 and BFM Paris outlets, including on-site coverage, alongside …

HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of sports broadcasting. CJRFantasy, the first international horse racing fantasy game, has been launched to help ‘unify the global horse racing calendar’, providing broadcasters and fans around the world with a new platform to improve their knowledge, and compete with each other …

The $3m Pegasus World Cup presented by Baccarat (G1) will be broadcast in over 135 territories through a partnership with HBA Media.  Legendary jockey Frankie Dettori will participate in the event, which marks the beginning of his international ‘swansong’ before his retirement at the end of the year. Featuring music performances from OneRepublic and Kygo, this year’s Pegasus event will …

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

In its capacity as media distribution partner for French racing body France Galop, HBA Media has secured wider international coverage of the Qatar Prix de l’Arc de Triomphe. The deal includes coverage in two ‘untapped’ continents, Africa and Australia, where in the former, SuperSport will distribute the race in 48 countries whilst in the latter, Entain’s OTT platform and Racing.com’s …

HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis.  Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …

International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement. The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group …