International media rights agency, HBA Media, has been appointed as the global horseracing distribution partner of France Galop in a four-year agreement.
The firm will control the steeplechase and flat racing authority’s racing portfolio in a bid to ensure global broadcast and multi-platform distribution for the Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group 2 race days.
“HBA Media is delighted to enter this exciting partnership with France Galop,” commented Henry Birtles, Chief Executive of HBA Media. “We are honoured to have been entrusted with managing their illustrious portfolio of events that are watched and loved all over the world.
“Over the past few years, our vision at HBA Media has been focused on the sport of horseracing thriving in an ever-changing media landscape. We are thrilled that France Galop believes in our approach, and we are unrelenting in our mission to showcase this great sport to untapped audiences and secure the best possible global coverage for France Galop and all our clients.”
Furthermore, the partners also look to build upon the quality of its live and produced racing coverage, with a renewed emphasis on championing the Qatar Prix de l’Arc de Triomphe to attract new audiences.
Delphine Violette, Director Commercial and Marketing for France Galop, said: “We are very excited to be working with HBA Media, who have proven their dedication, commitment and outstanding knowledge of horseracing and media.
“HBA’s enviable portfolio captures the very best of international horseracing and we are delighted that French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud Racecourses will be distributed within this unrivalled year-long global racing calendar.”
HBA Media’s portfolio of events also includes; Pegasus World Cup, the Saudi Cup, the Dubai World Cup Carnival, the Melbourne Cup, the Breeders’ Cup and the Bahrain International Trophy.