LeoVegas AB has launched a Swedish public awareness campaign promoting safe play with licensed online gambling incumbents. The Stockholm-listed online gambling group said it has chosen to launch the campaign to defend the industry against common misconceptions and falsehoods. LeoVegas wants to drive awareness of licensed online gambling incumbents, after independent reports highlighted that the Swedish government has failed in …
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LeoVegas kicks off Vaxjo recruitment drive
Stockholm-listed online gambling group LeoVegas AB is seeking new engineering talent to join its IT hub in the Swedish city Vaxjo (Kronoberg county). This weekend, LeoVegas HR launched an innovative marketing campaign advertising in ‘code’ the vacancies the operator seeks to recruit, throughout Vaxjo’s city billboard. Operating since 2011, LeoVegas maintains three offices within its home market of Sweden located in …
Read More »LeoVegas deepens support for sports integrity with IBIA
LeoVegas has strengthened its commitment to sports integrity by becoming the fifth sports betting company to join the International Betting Integrity Association (IBIA) since it rebranded in June. As part of the collaboration, LeoVegas.com will start feeding into IBIA’s unique global sports betting monitoring and alert system, while the company’s other betting platforms (Royal Panda, BetUK, Pixel.bet and 21.co.uk) will …
Read More »Sylwan signs up to deliver data driven growth for LeoVegas
Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO). Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …
Read More »LeoVegas AB moves on Spanish ‘soft launch’
Stockholm-listed online gambling group LeoVegas AB has announced the ‘soft launch’ of its first Spanish domain – LeoVegas.es. This July, LeoVegas governance announced that it had secured approved DGOJ licenses, allowing the online gambling group to operate B2C casino and sportsbook provisions for the regulated Spanish online gambling marketplace. Detailing a quick turnaround, the online gambling group launches a ‘lite …
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