SBC News LeoVegas deepens support for sports integrity with IBIA

LeoVegas deepens support for sports integrity with IBIA

LeoVegas has strengthened its commitment to sports integrity by becoming the fifth sports betting company to join the International Betting Integrity Association (IBIA) since it rebranded in June. 

As part of the collaboration, LeoVegas.com will start feeding into IBIA’s unique global sports betting monitoring and alert system, while the company’s other betting platforms (Royal Panda, BetUK, Pixel.bet and 21.co.uk) will follow in due course.  

Khalid Ali, IBIA CEO, commented: “LeoVegas is another growing internationally-focused and multi-licensed company to join the association over the last six months. I welcome the company’s investment in, and commitment to, betting integrity and encourage all responsible operators to join our collective effort. 

“IBIA occupies a unique and unrivalled position in the global integrity discussion, with a clear focus on protecting its members’ businesses, the integrity of sports events and regulated markets from betting fraud.”

Hans Uhrus, Communications Director for LeoVegas, added: “We are proud of the rapid expansion of LeoVegas and of our ongoing commitment to provide our customers with a safe and entertaining experience across all of our products.

“As regulatory developments in Holland, Germany and Brazil show, legislation is increasingly promoting membership of a betting integrity monitoring body to protect consumers and sports. IBIA is the gold standard in that field and our membership underlines our desire to provide our customers with a best-in-class service.”

The IBIA is regarded by many as the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. 

The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption.

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