Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success. Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for three years, starting from 2024/25 up until the 2026/27 season. …
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Bet365 has become the first official sports betting partner of the UEFA Champions League (UCL) in a three-year deal. Covering the men’s competition, the move will see the UK operator gain significant brand exposure on in-game perimeter LED boards, media backdrops, as well as UEFA Champions League digital channels. Alex Sefton, bet365 Global Chief Marketing Officer, commented: “As the first …
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Sportradar has extended its partnership with UEFA for the provision of exclusive betting data rights, now expanded to include the non-exclusive rights for non-betting media. As part of the new deal, Sportradar will receive additional access to certain advanced tracking capabilities, improving its AI-powered products and services. The agreement covers all UEFA club and national team competitions, including the Champions …
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Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany. The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …
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UEFA, the governing body of football in Europe, has awarded its first ever contract for sports betting data to Sportradar. The new agreement will see Sportradar become the continental governing body’s authorised collector and distributor of data for betting purposes, building on its current position as the authority’s integrity partner for the past 12 years. Sportradar will collect and distribute …
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Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …
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LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …
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