Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
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As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …
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Google has updated its ‘Play Store’ developer terms and conditions, announcing that it will allow real-money app downloads for a further 15 countries. Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the markets of UK, France and Ireland, whilst allowing Brazilian users to download state-licensed lottery and horseracing wagering apps. Offering …
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India is one of the hottest markets for iGaming. But how do you localise your content in a country where the language can change every 15-20 kilometres? Before we dig deep, an anecdote to set the appropriate mood for a digital iGaming conference about India. “People in India communicate quite differently from what I am used to. I realised …
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XLMedia has continued to pursue a ‘multi-track approach’ to recovering its casino rankings after a number of its websites were penalised by Google during the first half of 2020 trading. Publishing a trading update, the London AIM-listed affiliate marketing network informed investors that it expects to deliver group revenues of approximately $54.5 million. Excluding business transformation costs and share-based payments, …
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Writing in Commons news source Politicshome.com, Michael Dugher – Chief Executive of the Betting and Gaming Council (BGC) – has warned MPs that there is ‘too much fiction swirled around the debate of gambling’. As the review of the 2005 Gambling Act goes through its ‘call-for-evidence’ phase, Dugher and the BGC have welcomed the government’s ‘determination to drive big changes’ …
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Getting an outside opinion on a particular topic can deliver interesting insights as to how an idea can be approached. And according to Bayes Esports, a leading esports data and services provider, drawing on the expertise of lateral professionals from other industries has helped bring a fresh new skillset to a sector on an upwards trajectory. We spoke to Juana …
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AGCOM, Italy’s federal communications and media agency, has fined ‘Google Ireland Limited’ €100,000 for violating the advertising conditions and responsibilities of Italy’s ‘Dignity Decree’. The agency’s fine follows an inquiry launched last month which looked into Google Ads’ services promoting gambling-related adverts through its Italian search engine and display advertising network. In its notice, AGCOM stated that Google had been …
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XLMedia has continued to feel the effects of Google’s ‘manual ranking penalty’ on its corporate trading, but remains optimistic on its objective of delivering ‘a material recovery in financial performance in 2021’. Publishing its 2020 interim statement (period ending 30 June), the affiliate marketing publisher detailed that the combined effects of COVID-19 and Google ranking penalties had resulted in monthly …
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A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track. An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …
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