Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York. The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission. “From January 2022, …
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The Betting and Council (BGC) has established a cross-industry ‘Ad Tech Forum’ to provide UK online gambling incumbents with the best technical guidance and oversight for protecting children and vulnerable audiences from gambling harms. The forum sees the BGC place technology at the forefront of its governance duties, as tech giants Meta, Twitter, Google and Snap will work with BGC members …
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With the release of Android 12 and iOS 15 imminent, the usual raft of improvements, enhancements and new features will offer yet more scope for users and developers alike, writes mkodo Engineering Manager and iOS Lead Tristram Bates. As each year and each new operating system passes, there continue to be a host of innovative features that offer further flexibility …
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The Betting and Gaming Council (BGC) has issued a statement welcoming a new feature added to social media platform Snapchat that enables users to opt out of gambling-related advertising. Snapchat developer Snap has been ‘working closely’ with the betting industry trade association over the past year, and intends to use the feature to give its customers greater control over the …
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Groupe FDJ has joined wider business organisations in supporting France’s Plug and Play ecommerce accelerator programme. As the operating firm of France’s National Lottery, maintained by its Française des Jeux unit– Groupe FDJ will provide its expert guidance on French retail and e-commerce disciplines to new start-ups. Recognised as one of global tech’s most successful investment platforms, Plug and Play’s …
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Google has informed that it will no longer accept the promotion of ads related to alcohol, gambling, politics or prescription drugs on the ‘Masthead slot’ of the YouTube video sharing platform. The category restrictions were confirmed by Google in an update of YouTube’s ‘advertiser terms of service’ – with the restrictions being enforced with immediate effect across all operating markets. …
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Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
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As Google prepares to introduce some drastic changes to its Chrome browser, Cellxpert CEO Assaf Dor looks at how these updates will impact the future of affiliate and performance marketing. Until recently, the online advertising landscape has relied heavily on third party cookies to track user behaviour and conversions across the web. However, with the upcoming update to the Google …
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Google has updated its ‘Play Store’ developer terms and conditions, announcing that it will allow real-money app downloads for a further 15 countries. Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the markets of UK, France and Ireland, whilst allowing Brazilian users to download state-licensed lottery and horseracing wagering apps. Offering …
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India is one of the hottest markets for iGaming. But how do you localise your content in a country where the language can change every 15-20 kilometres? Before we dig deep, an anecdote to set the appropriate mood for a digital iGaming conference about India. “People in India communicate quite differently from what I am used to. I realised …
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