Tag Archives: google

Natural Intelligence stays off the Sidelines with new acquisition

Sidelines

Natural Intelligence has acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies. As part of the deal, Sidelines employees will join Natural Intelligence’s 300+ employees in Tel Aviv to oversee the company’s US sports activities. Natural Intelligence operates comparison websites that drive customer acquisition, while Sidelines provides sports analysis, projections, real time odds comparison, injury …

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Kindred on course to fulfilling ‘datacentre independence’ directive

Updating stakeholders on a core corporate initiative, Stockholm-listed online gambling group Kindred Plc has announced that it is a ‘step closer’ towards launching its proprietary global datacentre solution. For the past two-years Kindred has worked in partnership with New York-based next-generation data infrastructure specialists/developers Cockroach Labs DB, aiming to deliver ‘a single, globally geo-distributed platform based on multi‑active datacentre’ supporting …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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Kwiff ad banned by ASA for “encouraging irresponsible gambling”

Copyright: gioiak2 / 123RF Stock Photo

Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

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Facebook complies with Lega-5Star’s Italian blanket ban

Facebook

Facebook has become the latest US tech giant to confirm that it will comply with the approved mandate of the new Italian coalition government’s ‘Dignity Decree’. Updating its Italian advertising terms and conditions, Facebook states that it will no longer accept adverts, promotions, pages, Instagram accounts and apps that promote or facilitate online gambling. “Pursuant to recent legislative developments, our …

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Catena builds FX muscle acquiring LeapRate.com

Stockholm-listed industry affiliate marketing network Catena Media Plc continues to diversify its services portfolio, confirming that it has acquired forex FX trading publisher LeapRate.com. Updating the market, Catena governance details that the agreed deal will see the company pay an initial US $4 million ($2m cash + 2m share issue) transaction for LeapRate’s entire FX publisher portfolio. Furthermore, Catena governance …

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Influencer marketing expert boosts AffiliateFEST agenda

AffiliateFEST

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …

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Fred Done backs Adzooma ‘all-scale’ advertising platform

Betfred founder Fred Done has backed ‘all-scale’ digital advertising platform Adzooma, an enterprise which seeks to deliver the quickest and simplest route to advertising online. Done and Betfred group marketing subsidiary ActiveWin Media, have become angel investors in the Nottingham-based venture. Founded in 2015 by Robert Wass and Dave Sharpe, Adzooma has developed an automated advertising platform designed to service …

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AffiliateFEST to provide “deep dive” insights from iGaming experts

AffiliateFEST

AffiliateFEST is the only event where iGaming affiliates pick up “deep dive” tangible insights from acquisition marketing experts, all speaking under non-disclosure agreement (NDA). Established in 2015, AffiliateFEST offers growth hacking content for affiliates focused on developing their acquisition marketing skills. The fourth edition of the event is being held at Hilton Olympia on Wednesday 19 September, as part of …

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Rehab Bingo becomes Rosy Bingo after ASA ruling

IWG - Copyright: kjpargeter / 123RF Stock Photo

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

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