Tag Archives: google

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …

Affiliate marketing publisher XLMedia has moved to restructure its executive leadership team in support of the company’s ongoing transformation programme. XLMedia has identified a number of functions and roles which it believes ‘could be streamlined’. It comes as the company looks to ‘leverage both automation and outsourcing, whilst also gravitating towards increased editorial’. Sarah Clark, who joined XLMedia as the …

Affiliate marketing specialist XLMedia has confirmed that it will address concerns over Google’s changes to its search algorithm by increasing the speed at which it implements a range of its strategic initiatives. Last month, XLMedia issued a warning regarding the recent updates to algorithms on Google, stating that the changes could hinder the group’s revenue. In a statement on its …

Affiliate marketing specialist XLMedia has warned that the recent updates to algorithms on Google could hinder the group’s revenue. Publishing a trading update, XLMedia explained that its site demotions within Google were done manually. This was despite it coinciding with search algorithm changes, which were rolled out on 13th January. “On 18 January 2020, the company became aware that a …

There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

Industry strategic consultancy Regulus Partners breaks down a week in which Google wades into sports betting advertising in the US, and the scrutiny of safer gambling initiatives in the UK shows no signs of slowing down.  ________________ US: sports betting – still searching for the answer? This year’s G2E set out the stall for sports betting in the US. Optimism …

Natural Intelligence has acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies. As part of the deal, Sidelines employees will join Natural Intelligence’s 300+ employees in Tel Aviv to oversee the company’s US sports activities. Natural Intelligence operates comparison websites that drive customer acquisition, while Sidelines provides sports analysis, projections, real time odds comparison, injury …