Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …
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Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …
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Industry strategic consultancy Regulus Partners breaks down a week in which Google wades into sports betting advertising in the US, and the scrutiny of safer gambling initiatives in the UK shows no signs of slowing down. ________________ US: sports betting – still searching for the answer? This year’s G2E set out the stall for sports betting in the US. Optimism …
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Stockholm-listed LeoVegas Group AB has completed a key technical objective, after migrating its entire gaming and customer management platform provisions on to the Google Cloud. The European online gambling group states that it will gain significant flexibility whilst improving product scaling capacities, as its core systems transfer from being maintained in Malta to the Google Cloud Platform (GCP). Fulfilling a …
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Natural Intelligence has acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies. As part of the deal, Sidelines employees will join Natural Intelligence’s 300+ employees in Tel Aviv to oversee the company’s US sports activities. Natural Intelligence operates comparison websites that drive customer acquisition, while Sidelines provides sports analysis, projections, real time odds comparison, injury …
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Updating stakeholders on a core corporate initiative, Stockholm-listed online gambling group Kindred Plc has announced that it is a ‘step closer’ towards launching its proprietary global datacentre solution. For the past two-years Kindred has worked in partnership with New York-based next-generation data infrastructure specialists/developers Cockroach Labs DB, aiming to deliver ‘a single, globally geo-distributed platform based on multi‑active datacentre’ supporting …
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Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …
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Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …
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Facebook has become the latest US tech giant to confirm that it will comply with the approved mandate of the new Italian coalition government’s ‘Dignity Decree’. Updating its Italian advertising terms and conditions, Facebook states that it will no longer accept adverts, promotions, pages, Instagram accounts and apps that promote or facilitate online gambling. “Pursuant to recent legislative developments, our …
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Stockholm-listed industry affiliate marketing network Catena Media Plc continues to diversify its services portfolio, confirming that it has acquired forex FX trading publisher LeapRate.com. Updating the market, Catena governance details that the agreed deal will see the company pay an initial US $4 million ($2m cash + 2m share issue) transaction for LeapRate’s entire FX publisher portfolio. Furthermore, Catena governance …
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