Tag Archives: google

Raketech names Karlsten as new COO

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …

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XLMedia streamlines executive team in strategy overhaul

Affiliate marketing publisher XLMedia has moved to restructure its executive leadership team in support of the company’s ongoing transformation programme. XLMedia has identified a number of functions and roles which it believes ‘could be streamlined’. It comes as the company looks to ‘leverage both automation and outsourcing, whilst also gravitating towards increased editorial’. Sarah Clark, who joined XLMedia as the …

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XLMedia addresses Google ranking concerns with strategic changes

Affiliate marketing specialist XLMedia has confirmed that it will address concerns over Google’s changes to its search algorithm by increasing the speed at which it implements a range of its strategic initiatives. Last month, XLMedia issued a warning regarding the recent updates to algorithms on Google, stating that the changes could hinder the group’s revenue. In a statement on its …

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XLMedia warns Google rankings could hinder revenues

Affiliate marketing specialist XLMedia has warned that the recent updates to algorithms on Google could hinder the group’s revenue. Publishing a trading update, XLMedia explained that its site demotions within Google were done manually. This was despite it coinciding with search algorithm changes, which were rolled out on 13th January. “On 18 January 2020, the company became aware that a …

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bet365 shows the way to Google search success says Receptional

Receptional

There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …

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Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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Jack Rose, Receptional: Tackling the Google test for sportsbook operators

Google Ads

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

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Winning Post: What Google giveth, it can taketh away

Industry strategic consultancy Regulus Partners breaks down a week in which Google wades into sports betting advertising in the US, and the scrutiny of safer gambling initiatives in the UK shows no signs of slowing down.  ________________ US: sports betting – still searching for the answer? This year’s G2E set out the stall for sports betting in the US. Optimism …

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LeoVegas completes systems migration to Google Cloud

Stockholm-listed LeoVegas Group AB has completed a key technical objective, after migrating its entire gaming and customer management platform provisions on to the Google Cloud. The European online gambling group states that it will gain significant flexibility whilst improving product scaling capacities, as its core systems transfer from being maintained in Malta to the Google Cloud Platform (GCP). Fulfilling a …

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Natural Intelligence stays off the Sidelines with new acquisition

Sidelines

Natural Intelligence has acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies. As part of the deal, Sidelines employees will join Natural Intelligence’s 300+ employees in Tel Aviv to oversee the company’s US sports activities. Natural Intelligence operates comparison websites that drive customer acquisition, while Sidelines provides sports analysis, projections, real time odds comparison, injury …

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