Tag Archives: google

AGCOM, Italy’s federal communications and media agency, has fined ‘Google Ireland Limited’ €100,000 for violating the advertising conditions and responsibilities of Italy’s ‘Dignity Decree’. The agency’s fine follows an inquiry launched last month which looked into Google Ads’ services promoting gambling-related adverts through its Italian search engine and display advertising network. In its notice, AGCOM stated that Google had been …

XLMedia has continued to feel the effects of Google’s ‘manual ranking penalty’ on its corporate trading, but remains optimistic on its objective of delivering ‘a material recovery in financial performance in 2021’. Publishing its 2020 interim statement (period ending 30 June), the affiliate marketing publisher detailed that the combined effects of COVID-19 and Google ranking penalties had resulted in monthly …

A deep dive on evolving social media, content and influencer marketing strategies to drive mass audience engagements opened SBC Summit Barcelona – Digital’s day three Marketing & Affiliation track.  An expert panels featuring representatives of media giants Google, Twitter and LadBible underlined that social media content has shown its true depth in reaching audiences during the COVID-19 lockdown, as all …

AGCOM, Italy’s federal communications and advertising authority, has launched an investigation into Google, which will determine whether its search engine has acted in breach of the country’s ban on gambling advertising. The inquiry will look into subsidiary trading units Google Inc, Google Ireland Limited and Google Italy after a series of adverts from foreign gambling operators were shown in Google …

Affiliate marketing publisher XLMedia has continued to battle the effects of a Google deranking, with projected revenues expected to fall short of previous quarters. Publishing a trading update for the first six months of 2020, XLMedia predicts that revenues will amount to approximately £27.5 million, while EBITDA is forecasted to reach approximately £3.5 million. XLMedia said: “As anticipated, monthly revenue …

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …

Affiliate marketing publisher XLMedia has moved to restructure its executive leadership team in support of the company’s ongoing transformation programme. XLMedia has identified a number of functions and roles which it believes ‘could be streamlined’. It comes as the company looks to ‘leverage both automation and outsourcing, whilst also gravitating towards increased editorial’. Sarah Clark, who joined XLMedia as the …

Affiliate marketing specialist XLMedia has confirmed that it will address concerns over Google’s changes to its search algorithm by increasing the speed at which it implements a range of its strategic initiatives. Last month, XLMedia issued a warning regarding the recent updates to algorithms on Google, stating that the changes could hinder the group’s revenue. In a statement on its …

Affiliate marketing specialist XLMedia has warned that the recent updates to algorithms on Google could hinder the group’s revenue. Publishing a trading update, XLMedia explained that its site demotions within Google were done manually. This was despite it coinciding with search algorithm changes, which were rolled out on 13th January. “On 18 January 2020, the company became aware that a …

There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …