Tag Archives: france

Revived PMU posts back-to-back racing growth

France’s Pari Mutuel Urbain (PMU) details confidence in its ‘revitalisation programme’ reporting consecutive growth quarters for its racing vertical. Updating PMU stakeholders this week, Chief Executive Cyril Linette revealed that French racing wagers during Q2 and Q3 trading had consecutively grown by 0.5% to €1.9 billion, an outcome that the PMU last witnessed in 2011. Despite a tough opening to …

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Betclic nets lead sponsorship of FFVB France Volleyball

Betclic Group continues to broaden its sponsorship portfolio and wider sports commitment, after confirming that it has become the lead sponsor of The French Volleyball Federation – FFVB. The sponsorship secured through Paris-based sports marketing agency Oconnection sees Betclic replace US nutri-supplements provider Herbalife as official shirt sponsor of Team France Volleyball for both men and women’s sides. Betclic sponsors the …

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French casino trade union demands ‘hard games protections’ on FDJ sale

French casino trade union ‘Casinos de France’ has written to the En Marche government demanding that its planned sale of state-owned gambling/lottery operator Francaise des Jeux (FDJ) be undertaken on specific terms which do not hinder national casino incumbents. The trade union, which represents staff working across forty French private/independent casino operators including Groupe Barrière, Partouche and Tranchant, states that FDJ’s …

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PMU appoints Malecaze-Doublet to lead critical marketing drive

Seeking to revive French racing prospects, Pari-Mutuel Urbain (PMU) has confirmed the appointment of Emmanuelle Malecaze-Doublet as Group Marketing Director. A key member of PMU’s new executive team formed under the leadership of CEO Cyril Linette, Malecaze-Doublet had formerly served as PMU CFO having joined the French legacy operator from US management consultancy firm McKinsey-&-Company last September. Malecaze-Doublet takes charge …

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En Marche maintains FDJ sale agenda but strategy remains unclear

Addressing an audience of French business stakeholders, Bruno Le Maire – France’s Finance Minister – maintained the En Marche government’s schedule of selling state-owned lottery and betting operator Française des Jeux (FDJ) in 2019. Le Marie hinted at an event hosted by MEDEF, France’s enterprise association, that an FDJ sale could be completed by November of this year as En Marche …

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Betclic continues image refresh with ‘L’heure du Match’

French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …

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2019 realities see Catena Media diversify strategy and verticals

Publishing its interim H1 2019 results (period ending 30 June), Catena Media Plc said it is ‘working hard to adapt to new market conditions’ facing all industry incumbents. The Stockholm-listed affiliate marketing network reported tough Q2 2019 trading, facing seasonal adjustments, regulatory headwinds and ‘high casino pay-offs’. The tough set of factors see Catena post a flat H1 2019 revenue …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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2018 losses see France Galop back PMU revitalisation programme

The executive committee of France Galop, the governing body of French horseracing, has reported group-wide losses of €21 million as part of its 2018 accounts. France Galop, who shares ownership of French racing operator PMU alongside counterpart Le Trot Francais, details that 2018 horseracing revenues were significantly down on forecasted targets. “The net result of the PMU for 2018 is set …

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FantasyBet offers daily contests for FIFA Women’s World Cup

FantasyBet

FantasyBet has become the first fantasy sports provider to offer daily fantasy contests for the 2019 FIFA Women’s World Cup. Starting on Friday 7 June for the opening match between France and South Korea, the site will give fantasy managers the chance to pit their wits against each other in free-to-enter and pay-to-enter contests, with bigger prizes up for grabs …

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