Tag Archives: Football

Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

With more than 160 years under its belt as a London football club, Crystal Palace has become a household name. According to Mikael Lijtenstein, CEO of AstroPay, the team also represents the values which are central to AstroPay’s business strategy. Speaking to SBC News about AstroPay’s sponsorship of the Premier League team, Lijtenstein addressed the reasons why the club is …

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Sportradar signs five-year extension with Bundesliga International

Bundesliga

Sportradar has agreed a five-year extension to its partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, giving greater access to German football’s top leagues. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights …

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Football dominates Portugal’s 2021 betting upturn

Football dominates Portugal’s 2021 betting upturn

Online sports betting in Portugal outperformed its casino counterpart in the first six months of 2021 as bettors basked in the uninterrupted live sports calendar. As revealed in Portugal Betting Focus, the latest industry report from BtoBet (available to download here), 39.9% of players placed their bets exclusively on sports betting, while 26.2% opted to bet solely on online casinos. …

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Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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Sportradar: Football’s match fixers enter the betting early

match fixers

The suspicious live betting activity from over 50% of the football matches identified by Sportradar between 2017 and 2019 emerged within the first 15 minutes, signifying a clear trend for match fixers to enter the betting markets early in the game. This was one of the headline findings revealed as part of #ProtectingGlobalSport – a social media campaign initiated by …

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BetUK replaces Royal Panda as QPR’s official betting partner

BetUK has been named as the official betting partner of Championship-side Queens Park Rangers’ (QPR), with the deal expected to last for the remainder of the season. QPR’s former partner Royal Panda withdrew from the UK betting market earlier this month citing ‘tougher regulations’ as a primary reason. It won’t operate in the country from Friday 31 January, 2020.  However, the latest deal …

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MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet has announced a sponsorship deal with EFL Championship club, Millwall FC, making the online sportsbook an official partner. As part of he partnership, MansionBet’s logo will appear on the back of the every Millwall players’ shorts for the remainder of the season. Some of the sportsbooks staff will also be at the club’s home games, offering spectators the chance …

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Paddy Power doubles down on ‘unsponsoring’ football

Tomorrow’s League Two match between Newport County and Macclesfield Town will be Paddy Power’s second ‘Unsponsored Derby’ as part of its ‘Save Our Shirt’ campaign. Both Newport and Macclesfield are involved in Paddy Power’s initiative to ‘unsponsor’ clubs which results in the teams having no shirt sponsorship visible. Paddy Power stated: “The trophy is polished, ready and raring to be won …

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