Tag Archives: Football

Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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Sportradar: Football’s match fixers enter the betting early

match fixers

The suspicious live betting activity from over 50% of the football matches identified by Sportradar between 2017 and 2019 emerged within the first 15 minutes, signifying a clear trend for match fixers to enter the betting markets early in the game. This was one of the headline findings revealed as part of #ProtectingGlobalSport – a social media campaign initiated by …

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BetUK replaces Royal Panda as QPR’s official betting partner

BetUK has been named as the official betting partner of Championship-side Queens Park Rangers’ (QPR), with the deal expected to last for the remainder of the season. QPR’s former partner Royal Panda withdrew from the UK betting market earlier this month citing ‘tougher regulations’ as a primary reason. It won’t operate in the country from Friday 31 January, 2020.  However, the latest deal …

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MansionBet becomes principal sportsbook partner of Millwall FC

MansionBet has announced a sponsorship deal with EFL Championship club, Millwall FC, making the online sportsbook an official partner. As part of he partnership, MansionBet’s logo will appear on the back of the every Millwall players’ shorts for the remainder of the season. Some of the sportsbooks staff will also be at the club’s home games, offering spectators the chance …

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Paddy Power doubles down on ‘unsponsoring’ football

Tomorrow’s League Two match between Newport County and Macclesfield Town will be Paddy Power’s second ‘Unsponsored Derby’ as part of its ‘Save Our Shirt’ campaign. Both Newport and Macclesfield are involved in Paddy Power’s initiative to ‘unsponsor’ clubs which results in the teams having no shirt sponsorship visible. Paddy Power stated: “The trophy is polished, ready and raring to be won …

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Insider Sport: On the ball – Cypriot investigations launch as FIFA enhances integrity controls

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on FIFA launching its integrity toolkit, Cypriot match-fixing investigations, the Bundesliga’s latest technology partnership, and Arsenal’s stadium going cashless. FIFA announces integrity toolkit launch Building on the integrity programme it developed and implemented during …

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Encore… Unibet nets PSG extension

Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign.  The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘.  Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …

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