Tag Archives: Football

Sportradar’s Patrick Mostboeck: football streaming season is always on

Patrick Mostboeck, SVP Audiovisual at Sportradar

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

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Sportradar’s Darren Small: optimise your sportsbook before August’s big kick-off

Sportradar’s Darren Small: optimise your sportsbook is-tackle--100x65.jpg default-image.jpg
fore August’s big kick-off

In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off.  The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …

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The Premier League transfer window: bookies banking on some ‘fire sales’

The Premier League transfer window: bookies banking on some ‘fire sales’

As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …

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Stats Perform: the value of live streaming “will never be the same again”

SBC News Stats Perform: the value of live streaming "will never be the same again"

It’s just over a year since Stats Perform released a variety of new products for sports betting operators and affiliates, in a blockbuster product launch they called Light Up Your Sportsbook.  “In Light Up Your Sportsbook we wanted to show operators new ways to use live streaming to attract, retain and engage new users, and to delight existing ones …

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Fans to be ‘put at heart of football’ in govt White Paper

football fans white paper

The UK government has published one of two long-awaited White Papers – the first concerning the current structure and management of English football,  revelead this morning.  Initiated by the government in the aftermath of the European Super League (ESL) backlash back in May 2021 under then-PM Boris Johnson, the Fan-Led Review Of Football was led by Tracey Crouch CBE MP …

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BtoBet: pre-match markets key to Qatar World Cup betting engagement

SBC News BtoBet: pre-match markets key to Qatar World Cup betting engagement

Having a solid pre-match offering with a wide array of markets is essential to driving player engagement throughout the Qatar World Cup, according to the latest betting focus report by BtoBet. In the FIFA World Cup Qatar 2022 report, BtoBet highlighted that pre-match turnover during high profile events, such as the World Cup, tends to be larger when compared to …

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Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

SBC News Mikael Lijtenstein, AstroPay: Crystal Palace represents ‘our passion and ambition’ for growth

With more than 160 years under its belt as a London football club, Crystal Palace has become a household name. According to Mikael Lijtenstein, CEO of AstroPay, the team also represents the values which are central to AstroPay’s business strategy. Speaking to SBC News about AstroPay’s sponsorship of the Premier League team, Lijtenstein addressed the reasons why the club is …

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Sportradar signs five-year extension with Bundesliga International

Bundesliga

Sportradar has agreed a five-year extension to its partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, giving greater access to German football’s top leagues. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights …

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Football dominates Portugal’s 2021 betting upturn

Football dominates Portugal’s 2021 betting upturn

Online sports betting in Portugal outperformed its casino counterpart in the first six months of 2021 as bettors basked in the uninterrupted live sports calendar. As revealed in Portugal Betting Focus, the latest industry report from BtoBet (available to download here), 39.9% of players placed their bets exclusively on sports betting, while 26.2% opted to bet solely on online casinos. …

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Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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