MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …
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Sports stars help launch Betsafe’s Walk of Adversity
A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …
Read More »Oulala to target Indian market following Bravio link up
Oulala, the daily fantasy sports (DFS) provider, has announced a strategy to ‘penetrate the relatively untapped Indian mobile market networks,’ via a new partnership with Australian tech company Bravio. The white label agreement with Bravio Gaming Limited, a B2B and B2C provider of online digital entertainment, marks the latest expansion of the European daily fantasy football site. Benjamin Carlotti, Managing …
Read More »Dmitry Starostenkov – EvenBet Gaming – Raising the bar in daily fantasy sports
Earlier this year EvenBet Gaming unveiled its new daily fantasy sports (DFS) product, with the feature packed turnkey solution designed to break new ground within the vertical. Dmitry Starostenkov, CEO of EvenBet Gaming, has been speaking to SBC about what makes the online gaming software developers DFS product stand out from the crowd, developments that it has been going through …
Read More »VSoftCO agrees multi year partnership with Sport-Shotz
Virtual games provider VSoftCo has entered a multi year agreement with Sport-Shotz, a leading provider of sports themed casino games. Under the terms of the deal, Sport-Shotz complete portfolio of games is to be integrated onto the VSoftCO platform. Simon Westbury, Chief Commercial Officer of VSoftCo, said: “This partnership is very important for VSoftCo as it shows our commitment to the …
Read More »SBC’s on the ball: Paradise Papers rocks world football
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition shines a spotlight on the recently-leaked Paradise Papers, and the question marks over club ownership that these papers have thrown up. We’ll also reflect on allegations of match fixing against Nottingham Forest owner Evangelos Marinakis, CONCACAF’s …
Read More »PSV signs Asian betting partner
PSV Eindhoven has signed online entertainment site Wellbet as the clubs official Asian betting partner. Under the terms of the deal, due to commence on January 1 of next year and run until mid 2020, the bookmaker is to be granted exposure at PSV’s Philips Stadium and usage of the clubs logo in official campaigns. Toon Gerbrands, PSV General Manager, …
Read More »Reaching new audiences: “Alexa, Enable Soccer Saturday Super 6”
Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …
Read More »Perform Group bolsters football performance dynamics acquiring Scout7
Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring. The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by …
Read More »Ninca90 secures back to back World Tipster titles
Nemanja Dojcinovic, also known by his community name of Ninca90, has been named World Tipster Champion 2017 by bettingexpert.com. The defending champion made a total of 7,123 tips and secured a total unit profit of 5,268, with 54.3% of his winning tips coming from Basketball, followed by football (31.9%), handball (6.4%), tennis (5.3%) and ice hockey (2.1%). Dojcinovic secured a €10,000 …
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