Tag Archives: Flows

Flows: boosting partners’ player retention with FlowsWave launch

customer retention concept

In the second part of a Q&A marking the launch of a new suite of apps, Flows chats to SBC News about how its Marketing Jackpots and FlowsWave applications can boost the performance of its customers.  How do customisable designs and real-time response capabilities of FlowsWave contribute to its effectiveness in gathering valuable data? The customisable designs and real-time response …

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From concept to creation: the journey of developing a tech solution from scratch

From concept to creation: the journey of developing a tech solution from scratch

Mike Broughton, CTO at Flows, talks to SBC News regarding the crucial topic of developing a tech solution, the challenges encountered and why Flows is best placed to help meet any requirements. SBC News: To kick things off, could you talk about the concept of, and thought processes behind, a strategy of developing technology purely from scratch? Mike Broughton: Sometimes …

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Tackling integration obstacles: how to alleviate challenges to ensure long-term success

Flows tackling integration challenges

Andrew Doublesin, Chief Product Officer at Flows, addresses the numerous challenges with innovating from the ground up, how to tackle difficulties with integration and what developments the company has on the radar. SBC News: Thanks for joining us today. Could you start by explaining what system integrations are and why they are important for businesses? Andrew Doublesin: System integrations refer …

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Beyond automation: supercharging third-party systems with Flows’ no-code innovation

SBC News Beyond automation: supercharging third-party systems with Flows' no-code innovation

In an era where technological agility and efficiency are paramount, Flows emerges as a game-changer for businesses seeking to amplify their existing third-party systems’ capabilities. Spearheaded by CEO James King, Flows provides a revolutionary no-code automation platform that enables customers to build products, features, and much more without the need for coding. This platform enhances operational processes and seamlessly integrates …

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Domenico Mazzola, Flows: advanced tech & data key to ensuring player welfare

SBC News Domenico Mazzola, Flows: advanced tech & data key to ensuring player welfare

In a world where engagement, acquisition and retention have arguably been key topics of conversation for many years, the necessity of ensuring a safe environment for players is one that has eclipsed all of these to be placed front and centre of the industry’s attention. With the role of automation in player engagement previously examined by Flows, Sales Director Domenico …

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Automating player engagement: the next big thing?

SBC News Automating player engagement: the next big thing?

Engaging new players has become a big focus for many gambling operators, especially at a time when the industry has become increasingly competitive. But quite often, building and implementing a player engagement strategy can come with its own set of challenges.  So what role can automation play in player engagement? Malou Neguembor, Head of Client Success at Flows, was joined …

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Light & Wonder highlights ‘endless possibilities’ in partnering Flows

SBC News Light & Wonder highlights ‘endless possibilities’ in partnering Flows

Flows has partnered with Light & Wonder to power the cross-platform global games company’s latest marketing jackpot feature. The deal aims to expedite the delivery of key features and applications, orchestrating multifaceted data points from diverse systems, optimising go-to-market strategies, and minimising developmental time and operational expenses.  It will be available to its global operator network following the product’s upcoming …

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Lion Gaming eyes up faster feature delivery with Flows

GiG tech deal

Lion Gaming is targeting an enhancement of its sportsbook and igaming platform by integrating Flows’ no-code automation solution. By adopting Flows’ tech, Lion Gaming aims to deliver features and applications quickly without code by orchestrating different data points from multiple systems and triggers in one place. The ultimate goal is to speed up the market delivery time for features and …

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Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

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