Flows: offering agility and productivity with our no-code apps

Ahead of the addition of a new suite of apps to its product portfolio, Flows chats with SBC News to discuss how the company is helping its customers to implement new ideas at speed thanks to its no-code, end-to-end products. 

Tell us a bit about the new suite of Flows Apps and what inspired the development? How does it align with Flows’ overall vision and mission? 

Flows Apps have been built to give our customers easily deployable end to end products. We’re already empowering the industry to innovate and integrate at speed by mitigating the restrictions placed on companies by limited resources, legacy tech stacks and processes, with our no-code engine. So the natural next step was to add high value end to end products (which includes a customisable front end) as stand alone “plug and play”. Doing this was really inspired by our continued drive to mitigate a client’s wait for new product and innovation delivery. We want to support the industry to accelerate as fast as it possibly can and continue to be at the forefront of digital excellence. 

So this massively aligns with our mission to make businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code. By providing intuitive, no-code end to end solutions, we enable our customers to rapidly implement new ideas while staying agile in a competitive market. This product suite enhances that commitment, ensuring our clients can lead and innovate effortlessly. 

Can you provide an overview of the key features of the Jackpots app and how it differs from other similar products in the market? 

Our first app release will be Marketing Jackpots, a versatile promotional tool that can be deployed against any content, complete with an easy to use editor, realtime dashboard and widget that is meticulously designed to ensure quick integration and flawless functionality across all devices and formats. Its speed of implementation and customisation thanks to the Flows engine sat behind it makes it truly unique. Whether your users are on desktop or mobile or even at a physical slot machine (yes with Flows you have omnichannel), our jackpot is fully responsive, ensuring a consistent and engaging experience across all devices. 

Each jackpot also includes customisable forms for effortless adjustments of jackpot amounts, types, and schedules. These intuitive forms feed directly into your custom dashboard, simplifying control and enabling quick customisation to meet player preferences—all from a single, user-friendly interface. 

Adding to this fantastic offering, anyone taking the app will also have full access to our Flows engine where they can innovate at will.

FlowsWave is described as a cutting-edge pop-up messenger widget. Can you elaborate on how you believe that it revolutionises player interaction and what specific problems it addresses? 

FlowsWave is our second app offering to market and in short is, as you say, a cutting-edge pop-up messenger app that supercharges player interaction. 

Designed for seamless integration, FlowsWave combines advanced backend automation with vibrant frontend messaging, which is perfect for engaging players from gamification and player safety checks to finance inquiries and promotions. 

With customisable designs and the ability to capture and act on responses in real time, FlowsWave not only enhances user experience but also gathers valuable data that can be orchestrated with other information within the Flows engine. This is where again the uniqueness of our apps truly comes into play as they’re powered by our Flows engine, this gives them and ultimately our clients (the apps users) the ability to orchestrate data and systems amongst themselves in a single interface to further innovate beyond “just” its basic use cases. 

What specific problems do you believe such a personal level of communication could address? 

FlowsWave, with its personal level of communication, effectively addresses several critical challenges in the igaming industry and beyond. Traditional messaging systems often lack personalisation, which can lead to disengagement and reduced player retention. 

FlowsWave’s customisable, real-time messaging ensures players receive relevant and timely communication, keeping them engaged and active on the platform. This immediacy allows operators to respond promptly to player queries, enhancing user satisfaction and creating a positive experience. The ability to send highly targeted promotions and offers further drives player engagement and conversion rates, as players receive content specifically tailored to their preferences and behaviours. 

Additionally, FlowsWave significantly improves compliance and player safety measures by automating critical checks and communications such as KYC verification and responsible gambling reminders. This not only ensures regulatory compliance but also builds player trust. One of FlowsWave’s standout features is its ability to capture and analyse player responses in real-time, providing valuable data that can be integrated within the Flows engine for actionable insights. This empowers operators to refine strategies and improve offerings based on real-time data. 

FlowsWave ensures a seamless communication experience across multiple devices and channels, maintaining a unified player experience regardless of the interaction point. In essence, FlowsWave tackles issues of engagement, responsiveness, personalisation, compliance, and data-driven decision-making, thereby elevating the overall player experience and operational efficiency.

Particularly when it comes to issues such as safety checks and player welfare. – How does FlowsWave integrate backend automation with frontend messaging to enhance player engagement and experience? 

FlowsWave seamlessly integrates backend automation with frontend messaging, creating a powerful tool that enhances player engagement and ensures player welfare. The integration starts with the backend automation capabilities of the Flows engine, which orchestrates data and processes across multiple systems. This automation allows for real-time monitoring and 

action based on player behavior. For example, if a player reaches a specific threshold that requires a safety check, FlowsWave can automatically trigger a personalised message to the player, reminding them of responsible gambling practices or prompting them to take a break. 

The frontend messaging aspect of FlowsWave ensures that these automated communications are delivered in a highly engaging and personalised manner. Customisable designs and intuitive interfaces make it easy for operators to create messages that resonate with players. This personalisation extends to various touchpoints, whether it’s a notification about a promotion, a mission quest, or an important safety check. By capturing and analysing player responses in real-time, FlowsWave not only enhances the user experience but also provides valuable data that can be used to further tailor communications and interventions. 

In terms of player welfare, FlowsWave’s integration of backend automation ensures that safety checks are not just reactive but proactive. Automated processes can identify potential issues before they escalate, enabling timely interventions. This could include messages about setting deposit limits, providing links to support services, or offering self-exclusion options. By ensuring that these crucial communications are handled efficiently and empathetically, FlowsWave helps operators foster a safer and more supportive gaming environment. The combination of robust backend automation and engaging frontend messaging makes FlowsWave a vital tool for enhancing player engagement while prioritising their safety and well-being.