SBC News Voice of the Sports Betting Industry
Flows has expanded the capabilities of its no-code automation platform for iGaming by integrating the customer reactivation and retention modules of Enteractive.
The partnership will see Enteractive’s ‘(RE)Activation Cloud’ enabled on Flows’ platform to deliver an instant, automated suite of customer reactivation tools and retention solutions.
Enteractive is recognised as one of iGaming’s leading customer retention solutions providers, optimising operators’ messaging and targeting to re-engage players at critical moments, such as after periods of inactivity or failed deposits.
Andrew Foster, Chief Business Officer of Enteractive, said: “Successful player engagement is about reaching the right players at the right time with the right approach. Our partnership with Flows marks a major milestone in automating real-time reactivation while maintaining the personal touch that sets us apart.
By integrating our (Re)Activation Cloud with Flows’ advanced automation technology, we’re giving operators an innovative, data-driven way to boost retention, optimise player lifecycles, and maximise long-term revenue.”
Flows automation platform is engineered to help iGaming businesses integrate their tech stack, orchestrate data, and automate workflows without complex coding, helping clients deploy product and upgrades faster.
The partnership with Enteractive supports Flows’ overall goal of making businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code.
Dan de Souza, VP of Commercial at Flows, said: “We’re excited to be working with Enteractive and welcoming them to the Flows family. Their results speak for themselves in reactivating lost segments.
When combined with Flows’ real-time automation, it unlocks incredible potential for operators. This partnership isn’t just about streamlining processes—it’s about giving operators a smarter way to reconnect with players at the right time.”
