Tag Archives: fast track

A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …

Fast Track will continue to ‘attract and retain top talent’ after selecting Jenny Arnell as the company’s new Head of Human Resources. Joining Fast Track from Catena Media where she served as the Group HR Manager, Arnell will oversee the ‘digitalisation of HR functions’ at the company, placing a key focus on both efficiency and scalability. “I am delighted to …

Having worked as a brand ambassador for Fast Track since October 2020, former Microgaming CCO Jean-Luc Ferrière has formally joined the player engagement platform provider in the same position. He joins a strong senior leadership team at Fast Track including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the …

Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform. Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged. Acquired by Spiffbet from Maltese company Dreamplex just last month, …

Fast Track has made a ‘giant leap forward’ in boosting player engagement by launching its new Lifecycles platform. The new platform, which was initially showcased as an early prototype in February 2020, will enable operators to ‘easily orchestrate activities that have a shared goal’. Following a ‘rigorous research and development process’, Fast Track has made the first version of the …

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …