March 4, 2024
FairPlay Sports Media (FPSM) has officially gone live with a market-first bet builder comparison tool with its UK oddschecker brand. The release – developed for both sports betting and media brands – aims to find users of the betting product the best prices and offers for complex same-game multiple bets’. The recently rebranded firm emphasised that the product is set …
Read More »January 30, 2024
FairPlay Sports Media (FPSM) has announced the acquisition of Toronto-based Quarter4 (Q4). Described as a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities, this is the first acquisition to be made by FPSM. A Bruin Capital business, the move aligns with FairPlay’s mission to transform the BetTech capabilities of its media network for …
Read More »January 25, 2024
Oddschecker Global Media has announced a rebranded identity, becoming FairPlay Sports Media (FPSM) as the group looks to tell a broader story about the entities and capabilities it holds in the market. In a move to enhance its international reputation as a partner for sports media outlets and betting operators, the company – owned by Bruin Capital – will retain …
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