Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …
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Novibet enhances horse racing marketing with ARC deal
Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …
Read More »2000 Guineas and Epsom Derby incorporated into World Pool
This year’s QIPCO 2000 Guineas Day at Newmarket and the Derby Day at Epsom Downs will be classified as World Pool events, according to an announcement by a coalition of horse racing leaders. The Hong Kong Jockey Club, UK Tote Group, The Jockey Club and its media rights partner, Racecourse Media Group (RMG), confirmed this morning [8 March] that the …
Read More »Paddy Power becomes headline sponsor of ITV Racing
Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …
Read More »BHA launches report analysing Chinese influence in UK racing
A new report published by the British Horseracing Authority (BHA) has been released, which has revealed a rapidly growing interest in UK horse racing across China, which may offer a huge trading and influencing opportunity for the UK. The report, entitled British Horseracing’s International Influence, sets out to examine the ways in which British racing can both influence and support …
Read More »Champions League final drives Super Saturday betting
This weekend’s ‘Super Saturday’ continued to attract mass-interest from UK punters this year, with punters wagering bets on the Epsom Derby, the Champions League Final, and the fight between Anthony Joshua vs Ruiz Jr. The all-English Champions league final between Liverpool and Tottenham Hotspur attracted the most attention from punters in terms of bets placed, closely followed by the Investec …
Read More »Bookmakers gear up for a bumper-weekend of sports
With one of the racing calendar’s most iconic fixtures taking place this weekend, bookmakers are confident that the Epsom Derby will maintain its popularity during a bumper-Saturday of sports. Betting activity is expected to spike for the derby, as the Epsom Derby remains as the third most popular racing event – just behind Royal Ascot and the Cheltenham Festival. Andrew …
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