Promotion chasing Exeter City FC have been confirmed as the latest EFL side to pledge support for Responsible Gambling Week. A whole host of football clubs have joined the industry-wide campaign to trigger a national conversation about what it means to gamble responsibly, with Premier League outfit Crystal Palace showing support last week. Responsible Gambling Week takes place from November 1 …
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EPIC Risk Management is the UK’s leading independent gambling harm minimisation consultancy, placing its key focus on the highest prevalent sectors. EPIC identifies and reduces the brand, reputational, financial and human risks caused by gambling in the workplace. The firm’s Business Development Manager Mark Potter spoke to SBC about EPIC’s calculated strategy when it comes to increasing education around problem …
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This edition of ‘On The Ball’ looks at the digital growth of Manchester United, the potential sale of Wembley stadium moving a step closer and a significant rule change for next season’s Champions League. Uninspiring performances not hampering Manchester United’s digital growth Despite a turbulent period on the pitch, Manchester United reported record revenue of £590m for the 12 month …
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Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …
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Online sports betting operator 10Bet has joined forces with West Bromwich Albion, after being confirmed as the EFL (English Football League) Championship club’s official betting partner. As part of the new deal 10Bet’s new visual identity is to be prominently displayed across the West Midlands side’s kit throughout the 2018/19 season, taking pride of place on the back of the …
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Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …
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EPIC Risk Management will deliver a £1 million programme funded by Sky Bet to educate the 72 football league clubs about gambling related harm. The programme, designed for both players and club staff, will be delivered by the independent harm minimisation consultancy as part of the renewed English Football League (EFL) sponsorship for Sky Bet, who serve as the title …
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EnergyBet is the main club sponsor for Leyton Orient FC and the official in stadia betting partner for Championship club Millwall FC. Last month, we spoke to the Malta-based operator, whose affiliate partner scheme landed a prize at the recent SBC Awards, about focusing its Leyton Orient partnership on quality fan interactions. As the football season approaches the busy festive …
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Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …
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The official data rights holder of all the professional football leagues in England and Scotland, Football DataCo has announced an integrity agreement with Genius Sports and Perform Group. The Genius Sports and Perform partnership marks the first time that two global leaders in sports data and technology have joined forces to protect the integrity of sport. The partnership will enable …
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