Let’s start with an obvious truth. Diversifying incomes has to follow both changes to technology and the evolution of customer demands. This is the only way that organisations, in any walk of life, can remain profitable by answering to the market’s needs. Now, unsurprisingly, sports leagues and organisations fall under the same rules. This has, naturally, forced a change in …
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As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at the plight of Bury, the saving Bolton and MLS expansions. Austin lands Oscar-winning investor Major League Soccer (MLS) expansion franchise Austin FC has unveiled academy award winning actor Matthew McConaughey as a minority owner. …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at financial trouble in the EFL and the iFollow scheme. iFollow elevates offering for new season Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique …
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More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans. Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers. Over half of supporters surveyed …
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Last week, Genius Sports subsidiary Betgenius announced its biggest and most important commercial agreement to date, becoming the ‘exclusive live data supplier’ of Football DataCo servicing the global betting industry. Valued as one of the most important data contracts in sport, starting season 2019/2020 Betgenius will supply entire data provisions for the Premier League (EPL), English Football League (EFL) and Scottish Professional Football League …
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Simon Bazalgette, group chief executive of The Jockey Club, has confirmed that he will be stepping down from the role at the end of the year in a transition towards a non-executive career. Bazalgette, who has been with The Jockey Club for over a decade, has recently been named as an independent non-executive director on the EFL Board, replacing his …
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“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …
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Promotion chasing Exeter City FC have been confirmed as the latest EFL side to pledge support for Responsible Gambling Week. A whole host of football clubs have joined the industry-wide campaign to trigger a national conversation about what it means to gamble responsibly, with Premier League outfit Crystal Palace showing support last week. Responsible Gambling Week takes place from November 1 …
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EPIC Risk Management is the UK’s leading independent gambling harm minimisation consultancy, placing its key focus on the highest prevalent sectors. EPIC identifies and reduces the brand, reputational, financial and human risks caused by gambling in the workplace. The firm’s Business Development Manager Mark Potter spoke to SBC about EPIC’s calculated strategy when it comes to increasing education around problem …
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