Tag Archives: EFL

LV BET continues sponsorship journey with Vanarama National League

LV BET has confirmed that it has renewed and expanded its partnership arrangement with the Vanarama National League until the end of the 2020-2021 season.  The bookmaker will continue to serve as the ‘official betting partner’ of Vanarama National League’s North and South divisions, gearing-up for a critical season of non-league football. Since 2019, LV BET has served as a …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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FA stands by ‘golden share’ to thwart Premier League power grab

The Times has reported that the FA is willing to implement a ‘golden share’ in a move to block Premier League giants from pursuing a radical overhaul of English football’s competition and reward structures. Dominating this weekend’s football headlines, the Daily Telegraph published its exclusive report outlining the objectives and changes that had been drafted by the owners of Liverpool …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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QPR names Football Index as new shirt sponsor

Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season. The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season. Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football …

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EFL urges government to rethink gambling sponsorship ban

The English Football League (EFL) has urged the government not to impose a blanket ban on gambling sponsorships, citing concerns that it could drive more clubs into administration. Published yesterday, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action‘ recommended a ban on sports teams kit sponsorships and venue advertising. If implemented, the recommendation gives …

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EFL set to broadcast remaining games whilst behind closed doors

English Football League (EFL) chairman Rick Parry has emphasised in an open letter that plans are put in place to continue its Championship, League 1 and League 2 campaigns behind closed doors, with all remaining matches set to be aired either online or on TV. The plans will commence providing the government issues it is safe to do so, as the …

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English football suspension extended until 30 April 

The FA has confirmed that English football has collectively agreed to extend the postponement for all-levels of the professional play until Thursday 30 April.  The postponement has been agreed upon by The FA, Premier League, EFL and Women’s professional game, with the directive accepted by the PFA and LMA. English football has undertaken this decision facing ‘unprecedented times’ as UK …

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EFL continues mental health support by backing Mind campaign

The English Football League (EFL) has extended its partnership with Mind (Mind.org.uk), continuing support for the mental health charity’s flagship ‘On Your Side’ campaign. Operating since 2012, Mind seeks to raise funds improving UK support networks and volunteer training programmes tackling the complexities of mental health issues and its impacts on victims’ families, friends and communities. Partnering with the EFL in 2018, …

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DCMS to judge whether football needs to blackout betting

Nigel Adams, the UK Minister for Sports and Digital (DCMS), has stated that ‘football’s link with betting’ will form a key part of the government’s ‘imminent review’ of the 2005 Gambling Act. Interviewed by BBC Sport, Adams detailed concerns on football being ‘too dependent’ on gambling sponsorships, as the DCMS Minister outlined the government’s agenda for UK sports. Adams revealed …

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