Tag Archives: EFL

Potential tension between PL and EFL over data revenue split

SBC News Potential tension between PL and EFL over data revenue split

A dispute is in the works between the Premier League and English Football League (EFL) over data rights, according to speculation from media sources. According to the Guardian, some clubs in the English top flight are lobbying for the league to receive a bigger share of English football’s data rights deal. The rumours showcase how valuable commodity data has become …

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EFL Chair justifies Football Governance Bill despite Labour concerns

SBC News EFL Chair justifies Football Governance Bill despite Labour concerns

A few concerns surrounding the Labour government’s Football Governance Bill have been raised after it was read in the House of Lords for the second time. Re-introduced by the new leaders in October, the Bill has its origins under the previous Conservative government. Labour opted to launch its own version of the legislation, which it believes it has strengthened, after …

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Stats Perform to live stream EFL content to betting operators

EFL

Stats Perform has partnered with the English Football League (EFL) to live-stream video content to sports betting operators. The multi-year deal gives the sports AI company the exclusive right to distribute live audiovisual streams of select EFL matches to operators globally, excluding the UK and US. Andrew Ashenden, Chief Betting Officer at Stats Perform, said: “We are thrilled to add …

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Genius Sports renews FootballDataCo contract to 2029

SBC News Genius Sports renews FootballDataCo contract to 2029

Genius Sports has unveiled in detail what’s in store for English and Scottish football as a result of its partnership with Football DataCo (FDC).  Having first partnered in 2019, both companies renewed their agreement earlier in March for at least until 2029, with Genius Sports retaining official data rights to the English Premier League, English Football League (EFL) and Scottish …

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EFL’s first fantasy football game ‘comes to life’ with Genius Sports

EFL

The English Football League (EFL) has been working with Genius Sports in launching a new fantasy football game. Fantasy EFL now enables players to choose from over 2,000 players across 72 teams. The game will officially commence for the 2024/25 season, which kicks-off 10 August, and lasts throughout the entirety of the season ending 3 May.  Genius Sports’ Chief Partnerships …

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English Football commits to new Code of Conduct on Gambling Sponsorships

SBC News English Football commits to new Code of Conduct on Gambling Sponsorships

English football will adopt a new Code of Conduct on ‘Gambling Related Agreements’, safeguarded by the FA, EFL, Premier League and Women’s Super League. The Code, which will apply to the football authorities and clubs in the professional game, will be implemented at the start of the 2024/2025 season. Leagues and clubs must abide by the following four general principles …

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Sky Bet backs EFL community projects with fresh funds

SBC News Sky Bet backs EFL community projects with fresh funds

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

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EFL agrees new international TV rights deals

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

EFL clubs have officially announced new international TV rights deals to broadcast EFL competitions globally. In two four-year partnerships with Pitch International and Relevent Sports, the agreements signify a ‘landmark’ in guaranteed international rights fees for EFL clubs and. With these new arrangements, the league will be represented by two different agencies covering global TV markets until the conclusion of …

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Richard Flint ends boardroom affairs with Flutter Entertainment

SBC News Richard Flint ends boardroom affairs with Flutter Entertainment

Flutter Entertainment Plc has announced this morning that Richard Flint has decided not to stand for re-election as a member of the board of directors of the FTSE 100 global gambling group. The former Chief Executive of Sky Betting & Gaming (Sky Bet), Flint has served as a Corporate Director of Flutter Entertainment, a company formed from the transformative merger …

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